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  1. #1
    Join Date
    Aug 2005
    Location
    Delaware
    Posts
    1,613

    Default Keywords to attract sellers

    Keywords to attract buyers seem rather obvious "Anytown real estate" "Anytown Homes for sale" "Anytown Condos" etc...

    My leads from my website are stacked at roughly 95% buyers and 5% sellers.

    What keywords tend to attract sellers to real estate agents services?
    Which leads me to the question do home sellers start their search on the web or do they just open the phone book and look under "Realtor" and pick whoever had the best TV commercial that month?
    Coastal Delaware Real Estate Sales
    REHOBOTH BEACH CONDOS | REHOBOTH BEACH REALTY | REHOBOTH BEACH MOBILE HOMES
    Results not typical. Individual results may vary.

  2. #2

    Default Re: Keywords to attract sellers

    You can try to create selling a home how to guides (with local keywords in it), or try creating articles on home warranty, owner financing, sellinh a home in <city> articles, best home improvements to sell a home tips etc etc.

  3. #3
    Join Date
    Jun 2005
    Location
    Dallas, TX
    Posts
    33

    Default Re: Keywords to attract sellers

    I would think terms like 'realtor' or 'real estate agent' would be split 50/50.
    [SIZE=1]Tyson K.
    Real Estate Safari - Tyler, TX[/SIZE]

  4. #4
    Join Date
    Nov 2005
    Location
    vermont
    Posts
    27

    Default Re: Keywords to attract sellers

    here are the numbers from realtor.org
    NAR’s senior economist Paul Bishop said both buyers and sellers use traditional methods to choose a real estate agent. “Word-of-mouth recommendation is the most common way to learn about real estate professionals,” Bishop said. “The most important criteria, whether you’re buying or selling, are the individual agent’s reputation and their knowledge of the local market.”

    In finding a real estate professional, 44 percent of buyers were referred by a friend, neighbor or relative, 11 percent used an agent from a previous transaction, 7 percent found an agent on the Internet, 7 percent met at an open house and 6 percent saw contact information on a “for sale” sign. Six other categories accounted for smaller shares each.
    websites are for buyers.
    don't pitch getting sellers. i never do.
    since the market is cooling down a buyer is going to become more important than ever.
    here is the link to the whole article.

    home buyer and seller survey

    i hope this helps

    clif

  5. #5
    Join Date
    Jan 2005
    Location
    Orland Park/Homer Glen
    Posts
    3,342

    Default Re: Keywords to attract sellers

    If I forgot about sellers with my sites then I wouldn't have had the listings I have received as a result of my websites. IMO, they might search for the same things a buyer searches for. If they live in, say, Chicago, they're going to want to see other Chicago real estate information, even general stuff.

    How about searching the MLS to see similar homes and what they're currently selling for? And if a site has (& optimizes for) a Comparative Market Analysis (CMA) that assures them of their privacy, a lot of sellers do fill those out.

    In my case, most of the sellers I listed didn't fill anything out but just called me to set up an appointment. I guess I've done pretty well with NAR's 7% figure (and hope to do better as time goes on).
    Money Magazine says that Orland Park real estate is one of the best places to live in the U.S. Check out Homer Glen homes if you're interested in living in the newest Chicago suburb. Next door, Lemont homes are the priciest in the southwest suburbs and have held their value, even appreciating while prices in other areas have gone down.

  6. #6
    Join Date
    Apr 2004
    Location
    Nanaimo
    Posts
    16,035

    Default Re: Keywords to attract sellers

    Well first, that isnt so bad as it sounds because remember a decent percentage of those buyers searching for your services also have a home to sell :-)

    But really, to find the keywords you are looking for, put yourself in the sellers shoes.

    What do sellers need before they can list their home?
    How much is my home worth? CMA, Market Valuation, Market evaluation, home assessment etc etc

    Who do I hire to sell my home "realtor, real estate agent, broker"

    Playing with terms that you would use tends to reveal quite a bit
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  7. Default Re: Keywords to attract sellers

    Area Home Values
    Area House Values
    Area Home Prices and so own. I get alot of listings from my site.

  8. #8
    Join Date
    Dec 2005
    Location
    Louisville Kentucky
    Posts
    2,351

    Default Re: Keywords to attract sellers

    Coastal;

    All of the above are solid suggestions. while I don't have solid rankings on ALL of these kw phrases enough to substantiate the claims...I do rank pretty well for a few...I will tell you that some of these kw's work quite well.

    Above and beyond that, adding a way for potential sellers to get a CMA has proven a good use of time for us. As Judy O correctly points out...people DO in fact fill these out!

    Right now in a "buyer's market" is a solid time to pick up listings off of a site...lots of anxious folks out there needing to move. Trick is to do it at a price that will actually sell!

    My suggestion--try out some of these words on a PPC campaign. Maybe like Yahoo, where (at least for the moment...) you have DIRECT control of bids. See which words convert and then target your SEO efforts along those (or similar) lines.

    (Hint: They may be a LOT less expensive than AREA REAL ESTATE....)

    In the end you will find that once you SEO for the terms that convert, that will be the best ROI.

    Eric
    Eric Blackwell
    Technologist, SEO Specialist and Consultant


    Search Engine Marketing, Coaching & Custom WP Blogs Learn how to get the MOST out of your already awesome REW site.

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  9. #9
    Join Date
    Sep 2005
    Location
    D
    Posts
    1,050

    Default Re: Keywords to attract sellers

    My efforts to attract local sellers with PPC, using many of the same keywords suggested by others on this thread, have been less than fruitful. Even when it was/is a seller's market, and my PPC seller campaign budget was pretty steep, I was getting 20x more impressions and clicks for buyers. Many days, I never got enough clicks to spend 1/4 of my daily budget.

    I think this has less to do with what a prospect wants to do, than how they initiate the process. As they think about selling, they begin to research local area home prices on their own, often responding to the same keywords that buyers do, and often thinking that their process would be to find a new home first, then sell thers, when we all know it usually doesn't work that way, especially in a buyer's market. That doesn't mean that I don't offer lots of seller resources on my site. I also happen to rank #1 in natural results for a couple of seller oriented keywords. But, by focusing on buyers, or more accurately stated, on the buying process, you should get plenty of two-sided opportunities as well.

  10. #10
    Join Date
    Oct 2006
    Location
    Cape Coral, FL
    Posts
    14

    Default Re: Keywords to attract sellers

    Be sure to select keywords relevant to the content on the page or else Yahoo! will not rank you well.

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