Breaking up content

[webmaster]

One of the things I always struggle with is how to break up content into consumable portions that are appealing to the visitor and quickly draw attention to the most important parts of the web site.

What are some of the best examples of content organization you have seen in terms of calls to action and organization -

I like the elements in this page - http://www.northcountyluxuryhomes.com/sellers.php those little graphics that activate on mouseover and have catchy call to action phrases on them like "Interested Let Get Started" although there is a spelling mistake, and there lacks the proper question mark. But you see my point

Note to self - fix that button.

[Gerry]

We did a section (click here to see) that works well.



We were faced with the problem of organizing this...:
-Main city pages
--Sub-city pages
---Neighbourhood pages (sub-sub-pages)

Normally, we don't like our sub-pages to have sub-pages. It creates problems with the main nav architecture (at least it does with the way our architecture usually works), so you have to link to the sub-sub-pages from within the BODIES of the sub-pages. And then, if a user is viewing one sub-sub-page and wants to see one of the OTHER sub-sub-pages, they have to go BACK a page to the parent page and click on the new sub-sub-page.

Basically, this snippet serves to standardize a link structure on each of a set of pages, so that the user is continually aware of the other options in the same set, and can reach them within a single click.

Note the bottom line of the snippet when you are on the parent page, and note it again when you're on any of the others. It's set up to display a link back to the parent from all pages except for the main one - the main one shows a link back to the entire category's parent page. Here is an example of the code we had to put in the snippet to achieve this:

<?php if($_SERVER[REQUEST_URI] != '/lutz-real-estate.php') { ?>
<p><a href="/lutz-real-estate.php">Back to Lutz main page</a></p>
<?php }
elseif ($_SERVER[REQUEST_URI] == '/lutz-real-estate.php') { ?>
<p><a href="/tampa-communities.php">Back to Tampa communities main page</a></p>
<?php
}
?>

[David Abernathy]

SeoGerry,

Great site - Kudos to your team...

I also like you top nav menu. Is this a feature avaliable on REW template sites now?

Dave

[webmaster]

I'll field this one - it is certainly not something that is standard in a template however you can certainly have custom css (SEO friendly) dropdowns created by the REW team whether template or custom - its just billable hours.

Just a note, the site Gerry referenced is a custom site, not a template just in case it wasn't obvious

SeoGerry,

Great site - Kudos to your team...

I also like you top nav menu. Is this a feature avaliable on REW template sites now?

Dave

[David Abernathy]

Morgan,

I could tell it was a custom site - I am getting better with telling the differences...anyway I am interested in the cost of adding drop down menus.

I have sent you a couple emails about getting a new client going with a new REW site. let me know how to move forward.

Also really interested to hear what you and Aaron heard back from the Florida Regional MLS about the custom IDX costs.

Thanks,

Dave

[Smuck]

I would be interested in having a hyperlinked image done, as in seogerry’s Tampa site. If I supplied the image, how much time would the image require to make into a snippet?

[Aaron]

Also really interested to hear what you and Aaron heard back from the Florida Regional MLS about the custom IDX costs.

Hi David,

What information exactly were you looking for about the Florida Regional MLS? As Far as I know getting the datafeed is no extra charge through planet realtor.

I can provide a quote for the programming of a Custom IDX if you like...

[Gerry]

I would be interested in having a hyperlinked image done, as in seogerry’s Tampa site. If I supplied the image, how much time would the image require to make into a snippet?

Can you clarify, Smuck? I'm not sure which hyperlinked image you're referring to.

[David Abernathy]

Aaron,

Can you let me know what would be involved in using the FAR IDX feed?

Thanks!

Dave


Sorry I missed your response...

[Smuck]

[QUOTE=seogerry]Can you clarify, Smuck? I'm not sure which hyperlinked image you're referring to.[/QUOTE

Seogerry, The image I was referring to was your post (post #2) of this thread.