QS - Ad groups in campaigns

[Ryan Ward]

If I have multiple ad groups within a single campaign, will the QS of better groups be adversely affected by ad groups that don't do so well? For example, I set up an open house broad keyword based ppc for an open house I held yesterday and it got 1000 imprressions but only 2 clicks. 1 of the clicks actually came to the open house and may buy the condo. My question is would it be a better idea to set up a second campaign in the future to avoid QS issues with the overall campaign?

[RonnieG]

QS is ad and keyword specific, and I have not seen any reports of negatives at the group level affecting the campaign.

Keeping all ad groups under the same campaign facilitates budget management and balancing. If one ad group (i.e.: community) is hot and another is not on any particular day, you don't have to manually juggle your budgets between them. Campaign level budgeting automatically does that for you. If you have issues with one ad or ad group, such as accidentally using the wrong display or landing page url, and Google suspends that one ad temporarily, it does not affect other ads in the same campaign. Finally, performance tracking multiple ad groups by campaign lets you more easily see which ad groups are performing best.

Therefore, I strongly suggest NOT using separate campaigns, except for a few basic reasons:

1) Separate campaigns for groups of ads that will run nationally or internationally vs. local geo-targeted ads. Geo-targeting is available at the campaign level only.

2) Separate campaigns if you need to track and bill separately, as I do for a couple of local PPC consulting clients who are also my own team members. However, all of my other consulting clients each have their own Google accounts, which are billed directly to them, and I find that better for everyone. They can also take over and manage their own PPC efforts once I get them running well and stabilized, which generally only takes about a month.

3) Separate campaigns if you or your spouse are marketing something else with AdWords besides real estate. Google only allows one account per billing address. Violate that and you can be banned from AdWords.

[itgl72]

Looks like right now I need to evaluate my setup.

I have 4 campaigns going

City1
City2
City3
City4

Inside each campaign I only have one group and one ad. In each add I have lopped up all my different keywords/phrases (about 25 of them) with that particular cities name.

I have read a lot tonight. I'm on PPC overload. I'm wondering if it might be best to swap that around and break it down into the home/house/re campaigns and add each city into each of those.

Need to step back here and take it all in. PPC INFO OVERLOAD.

[RonnieG]

Inside each campaign I only have one group and one ad. In each add I have lopped up all my different keywords/phrases (about 25 of them) with that particular cities name.

... I'm wondering if it might be best to swap that around and break it down into the home/house/re campaigns and add each city into each of those.

None of the above. One campaign, for ease of budget management and automatic budget allocation between cities and ads that may be hot one day and cold another. Then separate City RE, City House/Houses, City Home/Homes ad groups for each city/community. That way you can easily build the ads around those keyword groups and get good QS as long as your landing pages have same/similar keywords in their contents. Run that single campaign as a statewide geo targeted campaign. This first campaign also needs to have your state name and code in its negative keywords list, because: Your 2nd campaign needs to be national, and built around city state RE, city state home/homes and city state house/houses. Same ads and landing pages as the corresponding statewide campaign. Just be sure the ads have the state code and state name somewhere in the ad copy, as well as the primary keywords.