In writing for the web!

[REW Christian]

So, it occurs to me that perhaps I should post something in here regarding my experiences in writing for the web. Writing for the web has been an entirely different experience in comparison to any other style of writing that I have engaged in. Perhaps the most dominating factor in web writing is the inclusion of keywords and search terms. In other words, the inclusion of search engine friendly content without becoming spammy or repetitive. Where does the line get drawn? Old School SEO tactics dictated that a particular keyword should be included as often as possible, this often (for me) made the site near unreadable. And would more often than not, completely turn me off the particular site. Being that I have the attention span of a ferret on a triple espresso, this was not difficult to do.

When I began writing for the web under the tutelage of Jedi Master Gerry, it was a bit of an exercise combining my writing background (creative) with what was necessary (informative). To me, it seems the idea is create the perfect blend of creativity and information while maintaining reader interest. It is my view that people like to be entertained when they read, and that this is true of any website; Real Estate included. What is going to set one real estate site apart from the others in a given market? Sure the visual aspect and ease of use are great tools and I think they are great for grabbing the attention of customers, but what is really going to keep a customer on a page is the content. If you have a wealth of well-written, interesting and relevant content a client could spend hours on your site, learning the entire time!

So often I see "carbon copy" content and I have to ask myself, "So what is going to keep me looking at this site?" Often the answer is, "nothing." Whether as realtors you choose to write your own content or have a professional (insert shameless plug here) write it for you, remember to make it interesting! As realtors you likely know more about your given area than just about anyone else, and that knowledge can easily translate into a high amount of website traffic. Personally I think historical info about areas is great. It gives a reader some insight into the community's past and how it came about. And as an added bonus, the historical info can take the place of the cookie cutter "big city amenities, small town charm."

I find that ANY area has a great amount of interesting historical facts and events that when extrapolated can create some pretty gripping stuff! Doing the writing that I do, I love nothing more than coming across some small town with a vivid history that I can utilize to capture the interest of the intended market. Famous residents, events of note, anything to add color the text and give the town more life "on page." However, it must remain relevant to the topic. Relevance is one of the most important aspects of writing for the web. The idea, of course is to build credibility for your site and have it seen as an "authority" on its given topic. There is a delicate balance between good information and too much information, and the key is to find that balance and utilize it to the greatest effect.

Writing for the web can be a rewarding experience. I know the first time that I saw something that I wrote ranking #1 for the chosen terms it was a special feeling. Some things that it always helps to remember, at least for me:

1. Usually the people reading the site know nothing about the place they are moving to. What is it that is going to sell them on a certain area?

2. Info about community services & schools is great info for families. Info on Recreational programs is also great stuff.

3. What makes an area unique? This is a great spot to let your personality shine through. As I stated before, as realtors you are an expert on your area. Any information that you have on the history, current development etc is gold. Are you actively involved in new developments? Maybe detail your experiences here and give the reader an insight into your pursuits. But in my experience it is always better to deal with someone you know something about. Let yourself be known!!

Anyhoo, thats about it for now. Hope everyone enjoys reading this.

Cheers!

[webmaster]

Ummmm Christian, this article needs to be renamed writing for relocation on the web. Your arguments are only valid if you are talking about relocation. In terms of local residents, they do not need to be told about the area they live in if they are searching for real estate, they live there. This is not to say that it isn't interested in the history of their area, but you need to put into the context of what real estate websites are selling, and that is real estate. And these visitors (Locally I mean) have typed in "Area real estate" or something similar - how much factual content do you think they are going to tolerate before trying again so that they can find a site that cuts to the chase and gives them what they really want - ACCESS TO INVENTORY!

IMO - relocation and area information is still very important so don't get me wrong, but you also need clear and concise calls to action and quick and easy access to listings for those not wanting to know more, just wanting to see what they can buy and where.

[REW Christian]

Agreed. Article has been appropriately renamed.