2nd and 3rd Mailing Doubles response?

[ryduh]

Just read an article about direct mailing:

A rule of thumb in direct mail says that if you send a letter three times it will double response.

For instance if you mail the first time and get a 2% response, you’ll get 4% out of 3 mailings. So if you don’t mail the 2nd or 3rd time you’re leaving half of your response (and profits) on the table.

and here is the link
www. realestatetoolbox. com/31/how-to-double-the-reasponse-of-your-marketing-pieces/

Has anyone seen response on the second or third mailing like it describes in this article?

[Borino]

Sorry I'm having trouble opening the link, but here is my $0.02:
Three-step mailing always got a much better response than a single one. The best sequence for a single property listing to the same area/list: Just listed, Just sold, New neighbor.
It was usually 1,000 - 3,000 pcs. Most of the time in a b/w letter with a picture, personalized with owner's property info, bedrooms, etc.
Postcards never did as well as the letters.
Non-owners were always included on the list.
The callback rates varied from 1% to 5%.

Hope this helps.

[kensmith]

I heard this from a speaker once. He said they figured it out when they accidentally sent the same post card twice two days in a row. Thought it was interesting, but like most of the stuff I learn from speakers I never tried it.

[Borino]

...but like most of the stuff I learn from speakers I never tried it.

lol
I think we're all guilty ...
I wonder why that is?

[Morristown]

Hey Borino,

Whats shaking?

I have several people on a heavy rotation. They are getting something every 4 days for the last 4 weeks. I talked to one of them tonight and I can say I definatly had their attention.