Keyword Density

[Deuce]

I go with 3 to 4 keyword mentions per 100 words (when I even care).

-=Brian

[Gerry]

I agree with the arguments in favour of patience. Think in terms of geological time. The day-to-day and the week-to-week are irrelevant in terms of your rankings, and the month-to-month shifts slowly too. Anybody who says SEO is a quick-and-easy must be optimizing for something like "squirrel protoplasm feud".