Words that sell, and those that dont

[axemedia]

Just read this great article = http://seattletimes.nwsource.com/htm...yndication=rss

About what words help to sell real estate and which words hinder a sale.

A great read!


Stop using those lame sales phrases like "Motivated Seller", and "Must See"

[Sam Chapman]

That same article was picked in the Austin paper. I hung on to it.

[ColoradoHomeHelper]

that is a good read!

[LLoyd Nichols]

Much has been said about words that sell and others which don't. Great read. From the moment you used the word motivated, the potential buyer think they can do a low ball. I suppose "seller will entertain all offers" is not so great either. Its not as bad.

[Loren]

"Buy this place. Please. I need to make my commission."

[Dj]

Wonder what's wrong with "clean". To me (a neat freak) I would be drawn to that listing.

[axemedia]

Wonder what's wrong with "clean". To me (a neat freak) I would be drawn to that listing.

"Clean" should be a given, otherwise every other listing must just be downright "dirty". And as a given, why mention it? Seems like there may be nothing better to say about the place if your have to mention that its clean.

One problem discovered was that "superficially positive" words that, in effect, damn with faint praise — such as "clean" or "quiet" — had zero or even a negative correlation with prices.

Note how they describe it as "superficially positive".

People want the real hard stuff, like the granite counter tops and hardwood floors. If the granite and maple happens to be dirty, they can always clean it themselves. Or pay a maid service to give it a once over before they move their stuff in. Generally, there is almost always a fair bit of cleaning to be done to remove someone else's dust bunnies in the corners, or under where the big pieces of furniture were.

"Oh look honey, the ad says its clean"
"Yeah, so what. Does it have a 2 car garage?"

[Dj]

Good point but there's soooo many dirty houses, even a lot that are on the market. Got your point though.

[Mike Colpitts]

It's a good read and shows just how important it is to use the right words when communicating, which is something most of us need to be very well aware of everyday.

And picking up on this CLEAN theme. Yep so many houses I've shown through the years have been dirty maybe it wouldn't be a bad idea to have a special section in all MLS forms to display whether the home is dirty or clean...yack...yack!

[Sam Dodd]

Ok guys I dont mean to Hijack the thread but how should I advertise a house that is dirty and cluttered but the price is already justed. I obviously don't wanna say "Motovated Sellers?"