Drip Email Samples/Examples

[jamesww]

Capturing is one thing, converting is a different animal. When I started in 2002 with my Internet program I had no competition. By the end of 2004 I had competition. We don't require phone numbers but 50% of our leads have valid phone numbers. It work out great!

What is it that you are doing that you believe is encouraging registrants to leave their phone number? I have a few here and there that do this but most of my registrants do not leave a phone number.

[Mitch]

I used to require that they leave phone numbers and only 50% of the phone numbers that were left were good numbers. Since we do a high volume amount of leads, I decided it was taking too much time to figure out which ones were good or bad for my Agents. I then did a test by not requiring the registration. I ended up with the same results, 50% or so give us their phone numbers and when they do, they are usually good numbers.

What do we do to capture more numbers? Nothing than just ask for their number. I wish I had a secret pill for that one so I could understand why they would or wouldn't leave a number, but I haven't figured that one out yet!

[Madtown RM]

@ColoradoHomeHelper: you wrote that you email the person and offer to put together a personalized home search for the person. I was wondering if you normally define that personalized home search in your LEC or if you do it directly in your MLS? Thanks.

[lanaC]

Hi,
I am VERY interested in that nifty program that you've mentioned. Can you please give me more details on it?
I am working in Chicago suburbs.
Thank you in advance,
Lana Cole
lanac@kw.com

I have found that having people on a more personalized drip email works best for me. I have a drip email that goes out every couple weeks that is extremely personalized and is only a couple sentences.

" Hi John Doe,
Just wanted to touch base and see how your home search was coming along. Tell me a little bit more about what you’re looking for i.e. beds baths etc. and I will put together a personalized home search for you."

I send out these short but sweet personalized emails every couple weeks and get a really good response. I was using the real estate related drip emails and it wasn’t producing anything...people were just emailing me back asking me to stop spamming them.

I have a really good program that I purchased for about 80 bucks. It reads through your email and picks up what ever criteria you want it to and sticks it in your database automatically putting them into a campaign. For example when people register for my site it picks out there first name and email address and puts them in my follow up campaign emailing them a short personalized message at what ever dates I set it for. Really a nifty tool...pm me if you’re interested (cant have my competitors stealing my secrets )

[Kjmendy]

I just read this entire thread, there is a lot of great information in it and I'm going to look into checking out a lot of these services.

The problem that I find is how do I know if any of these letters I'd be buying are any good?

[Denver Realty Experts]

I think its best to have quick and to the point emails that are in your voice. I think buying something just make them generic. Start by writing emails and have a specific type of buyer in mind. What would you say on day 1, 30, 60, etc. When you are done, read them over and tweak them to make them a little more generic to appeal to a wider audience. Keep them short and sweet - no one will read long emails from someone they don't know

[Virginia Beach]

Scott,

Did you ever find a resource for this? If so, I would appreciate the info.

[Flasch186]

Gotta keep them short. We're just about to try a little bit longer but more specific and personalized emails.... we shall see.