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Thread: External Links - does quantity/quality matter?

  1. #1
    Join Date
    Dec 2006
    Location
    Aurora, IL.
    Posts
    308

    Default External Links - does quantity/quality matter?

    For a while now, I've had a policy of not linking out externally from my main index pages. My theory was that I would be able to preserve PR next time it updates. I know that the PR algorithm takes number of external links into account when passing PR to other sites - I've also heard about PR "bleed" - where you can loose PR from your page by passing through too many externals.

    Then there is the question of: is lack of externals bad? Does Google or another engine take number of externals into account as a factor in their rankings? Would it be more beneficial to link out to a couple high-authority sites in my niche from my index page than to have no external links?

    Can someone clue me in?
    Eric Rogers - REALTOR
    Century 21 Pro-Team
    Illinois Real Estate | Aurora Real Estate
    Naperville Real Estate

  2. #2
    Join Date
    Jan 2005
    Location
    Orland Park/Homer Glen
    Posts
    3,345

    Default Re: External Links - does quantity/quality matter?

    I only give one-way external links on my interior pages to sites like the specific city village hall or community page or library, etc. I don't know of any benefit you'd get from giving an external link on your home page unless it's a trade with an excellent directory that is going to give you something of value (either a high PR link or good traffic).
    Money Magazine says that Orland Park real estate is one of the best places to live in the U.S. Check out Homer Glen homes if you're interested in living in the newest Chicago suburb. Next door, Lemont homes are the priciest in the southwest suburbs and have held their value, even appreciating while prices in other areas have gone down.

  3. #3
    Join Date
    Apr 2004
    Location
    Nanaimo
    Posts
    16,026

    Default Re: External Links - does quantity/quality matter?

    First of all, read my signature

    Second of all - the first question you should ask yourself is "will this help my visitor" if you feel the need to link to a site then link to it - don't sweat the bleeding of PR, the minute you do, you start taking your eye off the prize.
    Starting LEC 7 soon but it won't be called LEC 7 - LEC 2012 coming soon!

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