What to do after they register...

[Ryan Ward]

o.k. so I'm getting people to register now and I really can't find a good answer to this by searching the forum.

There are several options to choose from so these may just be random thoughts trying to figure out what to do or not do.

When people register, I can view their saved search or favorites and see what they are looking at. So maybe I should break registrations down into different categories.

Once they register they receive an email to confirm that they have registered. About half of the people are clicking the email and verifying that the are registered. This could be more categories.

I do not have the aotoresponder enabled.

Let's start with one at a time:

People who register and don't confirm - I can send them an e-mail thanking them for registering and letting them know that if they have any questions to call or email me, then set them up on a drip. I will figure the drip part out later.

Any better ideas?

People who register and confirm - These people could be more serious than unconfirmed, maybe not, I don't know how you would tell. So the same thing. Set up a drip and send an email thanking them.

Any better ideas?

People with saved searches or favorites - These people could be more serious, but, maybe not. Either way, I have an idea of what they are looking for so when I send them an email, I can be more specific and personal. Set up a drip campaign.

Any better ideas?

This is a letter I made to send to the first 2 groups:

"Thank you for choosing my website to search for your homes. If you were unable to find exactly what you were looking for today, I will be happy to help you narrow down your search a little further. One, hassle free way that I may be able to help is to set up a personal web portal, based on criteria that you provide me. Essentially this is an exclusive, personal website for you to search without interference and at your leisure. No one will be able to access it unless you give the address to another person and no one will contact you unless you initiate it. Here is an example for you to examine. All I need from you to set up your own personal website is the specific criteria for your search. If you would like me to do this for you, please call me or email me and I will be happy to help. Some examples of criteria that you may wish to use to narrow your search are as follows:

Homes are updated daily and your website will stay active for 30 days. I can renew it for you as often as necessary – No one will contact you!

City
Schools
Price
Bedrooms
Bathrooms
Year built
Subdivision
Zip Code
Street

You can e-mail me your questions or criteria and I will be happy to get your web portal set up for you.

However, the best way that I can help you is to speak with you directly. You may not be ready to do that and I respect your right to privacy. If you have any questions whatsoever, please call or e-mail me and I will be glad to help."


Any thoughts, comments or ideas?

After I get a handle on this I need to figure out a drip campaign system to export them to.

The idx I have is from wolfnet and there is no drip system for them, however I can export to something else. I could turn on the autoresponder to send the above note (or something similar) to everyone and then export. KW has a drip email that I can try to figure out and use until I decide on something like top producer or something else.

Help please!

[Ryan Ward]

I changed my email to this:

Thank you for choosing my website to search for your homes. In the future, you can simply click here, search for homes and go directly to your home search. One, hassle free way that I may be able to help is to set up a personal website, based on criteria that you provide me. Essentially this is an exclusive, personal website for you to search without interference and at your leisure. No one will be able to access it unless you give the address to another person. Here is an example for you to examine. Simply tell me your specific criteria for your search and I will set it up. If you would like me to do this for you, please call me or email me and I will be happy to help. Some examples of criteria that you may wish to use to narrow your search are as follows:

Also, Homes are updated daily and your website will stay active for 30 days. I can renew it for you as often as necessary!

City
Schools
Price
Bedrooms
Bathrooms
Year built
Subdivision
Zip Code
Street

You can e-mail me your questions or criteria and I will be happy to get your personal website set up for you as quickly as possible.

However, the best way that I can help you is to speak with you directly. When you are ready, simply call or e-mail me and I will be glad to help.

Thank you,


Is that better?

[keenjosh]

Aww, the age-old question of how to effectively convert leads. I've learned it's all about systems and numbers. You need an auto-responder and should avoid creating work for yourself from anonymous people who are unwilling to exchange commitments. You're ranking really well on google for competitive key words. The leads will start pouring in daily...even if you strive for a low conversion rate - 2-3% you'll soon have more business than you can think of. I like the style of this first e-mail -- though I might position it a little more aggressive to make certain your capturing the low-hanging fruit and setting an appointment.

How many are leaving phone #s? What is your follow up script like?

[Ryan Ward]

Hey Josh---you are way ahead of me here! Follow up scripts??? Right now I have phone number as optional and less than half are leaving numbers. I'm really only 2 days in here so I can't really give accurate stats without a larger group to base it on. I like the idea of trying to set an appointment through the email though. I will have to add something to the email. The problem with the auto responder is that the links aren't live and I like the idea of them being able to check to see what they would be getting.

I also haven't yet set up my drip email system. All of a sudden it seems like I may have quite a bit more work to do...That's good...

I suppose I really need to call all of the ones that leave numbers also.

Wow. Just wow.

[u2man]

Yeah thats was bad about Wolfnet....not being able to set up live links. I really like your idea about showing the example of the client gateway. That's alot more powerful than just sayiny I'm going to set you up on a auto search. Recently I've been registering on alot of the top producers sites nationwide to see what kind of auto responces and emails I would receive? It's very helpful and you will get a very good indication of response time, frequency of emails (drip), verbage etc.

I'm going to a rew custom idx but have been using Wolfnet. You picked a good idx (Wolfnet) although they are limited as you're finding out. I require phone # and get about 75% good #s and about 98% good email addy's. After I eliminate the bad #s etc....getting about 15-20 registrations/day. Our goal is to be the first to call before doing any extra work like client gateway, relo packages etc. You seem to be on the right track!

[mikey]

I have the basic autoresponders and let them do their job.

In busy times I can rely upon buyers and sellers to contact me. In slow times (like now), I call the leads up, ask them how their search is going and if they have questions or would like me to e-mail listings to them.

Calling is tedious, however it has paid off on some big sales.

[jamesww]

Ryan,

Last year I started over in real estate in a new state but back in 2003-2006 I was in the state of Washington. When there I had great success doing a teleseminar each week with a simultaneous webcast. Each one I would spin different. You know have a lawyer on a call, mortgage broker, escrow gal, or home builder. I would have some kind of presentation or interview for the first 20 minutes then I would open it up to a questions and answer period for up to 60 minutes. I sent out an invitation to these in my drip. It worked great then.

Lately I have been in a battle trying to get access to an IDX as HAR does not allow individual agents to have their own IDX. I recently finally got my broker on board so now I have something to offer. But still havent built up the registrations to actually implement the seminars. It use to be much easier to get someone to register anyways. I am not sure how the seminar thing will work now but it worked great in the past.

[Mitch]

Hey Ryan!

I think you are making it more difficult than it has to be. For several years, prior to launching my 100MPH Marketing Software, we have been converting at 4-5% by following our simple process. I have kept it as easy as possible so any level of Agent can follow it.

The Agents who are following my system as it's designed are doing great. Let's talk next week. I'm on vacation in California until Jan 5th, but will always take a call from you to get you straight. One thing for sure though, this doesn't happen over night. It takes a good 4-6 months for the system to start generating sustainable business. With that said, one of my members started two weeks ago and is showing 3 buyers this week by following the system. Have you been reading my manuals? The 100MPH Marketing Manual tells you the step by step process. You must call every lead. You must put every lead into an automated listings update system, and you must send every lead drips. If they don't want them, they will tell you.

The problem with only working with the confirmed leads is that many times they don't confirm because the email goes to their spam or junk folder. I haven't done a study on this yet, but I will have my admin people do this over the next couple of weeks. But I'm sure that there is no relation to confirmed emails versus unconfirmed emails from our sales. I'll let you know what we find out once we are done with the study.

Keep in mind, to avoid spam rules, you must give your leads an easy to follow opt out. If not, once your database gets as large as ours, you will have issues with the big companies such as Yahoo, Gmail and Aol.

If you don't have my phone number, send me an email to mitch@ehomesrealtynetwork.com and I will send it to you. I hope to hear from you.

[jamesww]

Mitch,

What are you charging for your follow up program?

[Mitch]

I'll send you a PM to discuss.