Negative Key Words

[ColoradoHomeHelper]

when adding negative keywords, do you put it in like.

Boulder home loans

or

home loans

do you put the community in?

[RonnieG]

I try to keep it to the one root word that triggers the "negative", plus its potential variations and related single words: ie: loan / loans / lend / lends / lender / lenders / lending / finance / financed / financing / mortgage / mortgages / mortgaging. So it doesn't matter what kind of loan or where.