
Originally Posted by
JimOlenbush
Great job. It is nice to read about something other than backlinks and serps sometimes!
Quality direct mail is a key part of our business. We can generate tons of buyers with our websites, but we have to keep mailing to get those listing opportunities and have a well rounded business. I have been guilty of slacking off over the years with the direct mail, and it is a costly mistake. It is easy to get sucked into search engine placement and online leads to the point that we brush off the traditional methods. We all need to do both for sure.