We have been getting quite a few ABC link trade requests, as a rule I don't take them. Why? I think a 3 way link pattern leaves a foot print that the SE's can and will detect so why even take the risk. It is a very clear signal that your trying to game the system and might just earn you a nasty penalty. A link is a vote and once you get your head around that then you need to consider who you vote for and who is voting for you, the engines consider both sides of the equation. I am going to look harder at our linking stratgey after the recent changes google has made - Links are the currency of ranking well so you need to get quality sites to "vote" for you. When considering link partners go a little further than the toolbar, look at the quality of the site and think about it as an extenstion of your own site. What does a potential link partner bring to the table for your users? The whole link situation I think has moved even further towards synergy / quality.


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