1. #1
    Join Date
    Apr 2004
    Location
    Nanaimo
    Posts
    16,034

    Default Writing a great property description

    I am currently putting the property I have for sale on a bunch of listings sites etc (See my bet with my Realtor post if you are wondering why he isn't writing it, he has his own) and I am wondering if anyone has any advice or tips when writing a property description.

    The property I am selling is appropriately priced for the area (Which is about an 8/10 in terms of desirability of location) its quite a nice street to live on.

    The home is 2000 sq ft, single family on an 8000 sq ft lot.
    3 Beds 2 baths (Including a kick butt bathroom I built myself, with a $3000 huge jetted tub, separate stand up shower, heated 13x13 square tile floors, a skylight, window above the tub, oversized pedestal sink blah blah blah.

    Newer kitchen (Within 5 years, not high end fancy, but new and quite functional) Livingroom diningroom, Laundry room, small deck in the back, great landscaping, huge rec room downstairs. Ummm 2 natural gas fireplaces 1 up 1 down, covered 2 car carport (Not enclosed garage)

    What else do you want to know? How can I dress it up?
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  2. #2
    Join Date
    Apr 2007
    Location
    Wilmington, NC
    Posts
    112

    Default Re: Writing a great property description

    One thing I do is to pull the last 10 homes that have sold in the area and check out what they wrote. This helps to get the juices flowing and I usually end up using pieces of all of them.

    Since you have some unique things in yours that the others may not have, why not check out a bathroom remodel magazine for some help with some sound bites...

  3. #3
    Join Date
    Sep 2005
    Location
    Houston, TX
    Posts
    2,132

    Default Re: Writing a great property description

    Morgan,
    I ran across this article a while back, and definitely learned from it. Check it out: http://seattletimes.nwsource.com/htm...ordplay21.html
    Steve Castaneda, Realtor
    Keller Williams Realty

    I'm a Realtor in Houston, Texas and in my spare time, I write at this blog dedicated to real estate technology for agents. I originally created this Houston Real Estate site and switched to REW - awesome decision.

  4. #4
    Join Date
    Oct 2006
    Location
    Alpharetta
    Posts
    4,593

    Default Re: Writing a great property description

    Steve,

    I was just reding through this thread and was thinking the same thing and you beat me to it... Really a good article all of us should read!
    For up to date information about the Atlanta real estate market, please visit my Atlanta Real Estate blog. I live in Alpharetta and love to talk about and sell Homes for Sale in Alpharetta. I am a Member of the Institute for Luxury Home Marketing and I am a Certified Luxury Home Marketing Specialist. I also belong to the Atlanta homes of Distinction.

    Ryan Ward - REALTORĀ®, CDPE, CLHMS, ILHM
    Premier Atlanta Real Estate - Keller Williams Realty Consultants.
    Direct: (404) 630-3187

  5. #5
    Join Date
    May 2007
    Location
    Marietta, GA
    Posts
    572

    Default Re: Writing a great property description

    Good article Steve. I just read most of that info in the book I am reading Freakonomics. Morgan has plenty of particulars that stand out as upgrades and will need to emphasize those features.
    R,
    David Phillips
    Your Marietta Real Estate Agent, 678-521-4680 (Cell)

  6. #6
    Join Date
    Apr 2004
    Location
    Nanaimo
    Posts
    16,034

    Default Re: Writing a great property description

    Steve, thanks for the link, I think I read that a while ago, did you post it in another forum here at REW??

    Gjt - that is a great suggestion, however as I am not a Realtor, I do not have access to any sold data for our neighborhood.
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  7. #7
    Join Date
    Sep 2005
    Location
    Houston, TX
    Posts
    2,132

    Default Re: Writing a great property description

    Quote Originally Posted by webmaster View Post
    Steve, thanks for the link, I think I read that a while ago, did you post it in another forum here at REW??
    I don't think so; I'm pretty sure the way I heard about it was when browsing these forums though. It's a pretty popular article and really helpful.
    Steve Castaneda, Realtor
    Keller Williams Realty

    I'm a Realtor in Houston, Texas and in my spare time, I write at this blog dedicated to real estate technology for agents. I originally created this Houston Real Estate site and switched to REW - awesome decision.

  8. #8
    Join Date
    Apr 2007
    Location
    Myrtle Beach, South Carolina
    Posts
    589

    Default Re: Writing a great property description

    After reading that article all my listings are now "handyman specials" with "great curb appeal".

  9. #9
    Join Date
    May 2007
    Location
    Marietta, GA
    Posts
    572

    Default Re: Writing a great property description

    I've been dropping the "New Paint & Carpet." Who knew?
    R,
    David Phillips
    Your Marietta Real Estate Agent, 678-521-4680 (Cell)

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