How Does Yahoo! Search Marketing Work?

[mark007]

Yahoo! Search Marketing is primarily a manually edited pay per click search
provider. You write ads for your website and they get approved to appear in the
search results on YSM partner websites. YSM bid prices are transparent. You can
usually see exactly what your competitors are bidding at any given time.
YSM places exact match listings above broad match listings. This means that if you
bid on the exact term that someone is searching for you will rank above ads that are
matched via broader matching options.

[Ted S]

Yahoo has changed their platform in the past few months -- bids are no longer transparent and listings are no longer solely a factor of who pays most. Yahoo, like Google, now uses a quality score system to combine user interest with bid rate to make rankings.

[avonreal]

their new platform is called panama

[Bigtoe]

I stopped doing yahoo and msn ppc. Didn't even notice a change in my uniques but saved a ton of money.

[jasoncrouch]

This week, Google accounted for 58% of my visits, and Yahoo brought 21%. Not too shabby, actually.

[Jade456]

I should think not. I would be Yahoo'ing too for those kind of numbers. Guess MSN was late for the party.