This Search Query Report is a great tool.. but this is an old thread so let me clarify for anyone reading this right now... so as not to waste your time... This is no longer available at the reports tab, its only available in the campaigns sections... drill all the way down to keywords and then click on the "Additional Keywords" at the top of the page and chose all or marked to see them immediately.. you can also schedule an email to be sent to you frequently on these keywords... and these are absolutely wonderful... For example they are the exact phrase someone type in to find you site.. For example lets say your adwords phrase is "Tacoma Real Estate" that google showed your visitor on the ad..... and lets say the visitor actually typed "Tacoma homes and Land for sale" then it will show you that very specific long tail.. also lets say that you notice that exact term was type in 11 times this week and resulted in 2 clicks.... don't you think it would be smart to accept the ADD to your keyword list and mark it "EXACT MATCH" so if someone types it again... since its exact match it will actually cost you less for the click.... wonderful... In other words review this list of key phrases at least weekly and add any frequently typed ones to your regular list of adwords.. normally place them as exact match... if you keep this up month after month you will be adding some really hot key phrases... and its really easy to add them ... just one click....


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