Keyword to Goal Conversion - Is there a Way to Track It?

[ericbramlett]

Does anyone know if there's a way to track keyword traffic to goal conversion on analytics? For instance, can I track how many goals I hit from specific keywords? If not in analytics, is there another program out there that will do it?

[Calum]

I'm far from GA expert, but this is how I typically do it, under Traffic Sources, there is a Keywords tab, click there and then there's a Goal Conversion tab on the page, click there and you can see your goal conversions by keyword. You can also export that to excel to convert some of those percentages to absolute number.

I think that's what you're looking for.

Good Luck.

[ericbramlett]

Thanks a ton Calum - I don't know how I missed that.

[Calum]

You're welcome, there's so many features to GA, I know I'm probably only using 10%

[TrimarkProperties]

I use that SO much. It's easy to lose site of the big picture and focus on optimizing for terms that don't actually CONVERT!!

Also, we use the navitation info, along with goal conversions, to try to improve the pages that we optimize for keywords.