Thread: $2.00+ per click for a term with 27 searches?

Originally Posted by RonnieG

Using a broad match only isn't necessarily going to get you top positions for the variations as well. That's why I always have one or two broad match phrases in each community's ad group, then as many other phrase match variations as I can think of, and bid a little more for the phrase match terms than for the broad match. That allows me to adjust bids on the phrase match variations independently, as needed to get each of them into good positions.

Thanks for the info Ronnie. I'll keep that in mind when I start my campaign again. Right now I'm trying to guage how much traffic I can get from #1 organic rankings for my area. PPC is damn expensive, I know the ROI can be there but I can't dedicate much of a budget to that right now. Hopefully when I get more leads/sales from my organic rankings I can dedicate a budget for PPC.

I think that 2$ is a very high price. But we have to know what you need. If you need just visitors is not recommanded. But if you want people which wanna buy from you website and this service is offered for 2$ / click, could be a good choice.

The Overture tool still exists? I haven't been able to find it. lol I guess I haven't been trying too hard.

Anyway...Google wants you to prove yourself (before they take your money). Once you have a decent CTR, you can lower the $2.00 bid. Try to keep the ad as relevant as possible. If you can't get at least a 2.5% CTR...it's probably not relevant enough. Try for a 5-15% CTR. That will get you the cheapest clicks.

Once you've achieved that, slowly lower the bid amount. It won't matter what your competition is bidding, because you will have a much higher CTR.