Does Bold Lettering help your click thru rate

[sanjoggopal]

If someone searches for "Los Angeles Real Estate", and your adwords ad has these words in it, they will be shown in bold.

Does anyone know if this dramatically helps the ads click thru rate?

I am just wondering if it would help my pay per click campaign if I consciously tried to maximize the words used in a client's search in my ad copy.

Thanks for the help.

[Lydia]

Yes, it does, and quite a number of experiments have proved it.

[RonnieG]

Absolutely!. That's one reason it doesn't pay to have one ad with hundreds of keywords. I generally set up 4-5 ads per community, and the ad text and keyword sets have very close correlation.