Expireds and FSBO Postcards

[darrenwoodard]

Someone recently told me about sets of postcards that you can order to send on occassion for marketing FSBOs and Expireds listings. From my understanding, these cards are to go out in a certain sequence for 10 mailings and this method is supposed to work pretty well. Does anyone know the name of this system or where I can find these cards online?

thanks in advance

[Susan Zanzonico]

I think "Color For Real Estate" has specific cards like that..not sure about the scheduled mailings.

[darrenwoodard]

thank you Susan. I will check them out.

[Morristown]

Darren,

Do what you like, but marketing by mail to expireds and FSBO's is not the best way to go about it. You will find yourself in competition with 10 or more other agents doing the same thing. Visit them in person, it goes a lot further.


Jim

[ericbadgley]

I have to agree with darren. I meet face to face with FSBO's instead of mailing. Then I call them weekly with updates on the market, homes sold, or pending properties.

[Steve Didier]

In my opinion (and just my opinion...) mailing to FSBO's and Expireds is a complete waste of time and money. Door knocking them is better although not that efficient. I prefer calling over any other method. It is by far the best use of your time.

Any FSBO or Expired that you visit will have a pile of Realtor junk mail sitting on the counter, untouched. I know - everybody has a story about how they got a listing of a mailer, but it is the exception not the rule.

If you are good at calling you can talk to 15 - 20 prospects every single hour. that gives you a better shot at getting the right person at the right time.

It is all a numbers game. The more people you talk to who need to buy or sell real estate, the more business you will do.

[Susan Zanzonico]

I think we can get into trouble for knocking on doors in NJ. I once had an expired call to meet me.....he used to teach sales and was a VP in a Sales Dept...somewhere, I forget..but it was impressive at the time. Anyway...when I met with him, he looked me in the eye while holding a hand written card that I sent him and said to me "do you have any idea how powerful this is?"... then he picked up a pile of tacky propaganda and threw it on the table as a comparison. Some of that stuff was pretty bad and very impersonal. He listed his $1M home with me.

[Steve Didier]

The hand written note is one of the most powerful tools that you can use. The mailers I was referring to are the genaric mass mailings.

I have my agents use the hand written note in a variety of ways, although never as the first contact. You would definately have to target the Expireds or FSBO's you would most like to take - like the million dollar home. You certainly wouldn't want to send hand written notes to every single expired every day... there are around 200 a day in my area.

Congrats on that listing by the way.

[Susan Zanzonico]

Right...they are a carefully selected bunch. It was a couple years ago around the holidays and I was very slow and felt I should be doing something. I remember that I kept coming back to his expired listing as I really wasn't sure if I wanted to send him a note or not......funny.

[darrenwoodard]

I don't think you understand the concept. Of course I would initiate the first contact as either a phone conversation or a door knock. I am talking about follow-up routine for those that are going to attempt to either sell it themselves or pull it from the market. I speak to about 5 expireds a week that are going to pull their properties from the market, but I know that they will relist later. I need a simple tool like the postcards that my assistant could send out for me.

The program that I am looking for a 10 postcards that you send out every week with funny messages on them. I hear that this program works really well, but I don't know the name of it.