I'm looking for unique/niche marketing suggestions...

[jessiesc]

Not sure if posting this is against the rules so feel free to remove if in violation...

I have a unique/niche listing (drag racing track) and I'm looking for unique target marketing suggestions.

Aside from the common: MLS, Auction and Newspaper.

It is already posted on our website, mls and appears in the newspaper weekly (doubt anyone local will be purchasing this) as well as quite a few other websites.

I've done mail outs to racing schools and was considering mail outs to current track owners (not sure how to actually locate these people at the moment).

What I am looking for is not so much of the ordinary marketing ideas as much as targeting those qualified to purchase such an item by way of out of the ordinary target marketing (kinda odd request I know ).

It is zoned as racetrack (any kind) if that helps.

Any thoughts, suggestions or ideas? If you don't feel comfortable posting openly, I welcome pm'd suggestions.

Thanks in advance

[Michael Paul Eau Claire]

Perhaps it might be worth talking to local car club members? Somne of those folks have lots of time and money...

The NHRA (natl Hot Rod Assn) might be able to provide a member list? Or you could at least put a classified ad in their publication, National Dragster.

[jessiesc]

Thanks for the response Michael,

The NHRA (natl Hot Rod Assn) might be able to provide a member list? Or you could at least put a classified ad in their publication, National Dragster.

As for the member list, they don't release that info freely.

I did place the ad awhile ago.

[Northern_IL]

A friend of mind just bought a dirt track up here in Northern Illinois earlier this year. I just called him and he told me he was looking in the racetrack magazines out there. He said he found it in the classifieds in the back of the book.

The three he mentioned are:

Dirt late model racing

Circle track digest

and mudslinger (Can't find a link for this one....sorry)



Good luck...... and thanks again for those spreadsheets.

[jessiesc]

Good luck...... and thanks again for those spreadsheets.

Thanks for the response... And you're welcome, hope you find them of use

[coastal]

How much are you asking for it? How much land is included? How much parking space? Grandstand? concessions station? Easy on and off the main road?

[Eric Blackwell]

Is there any change of use potential as well? How easily can the zoning be changed? Additionally, you may want to get a list of the commercial REALTORS in your area and send them an email regarding the listing....

Best;

Eric

[jessiesc]

Michael,

Thanks for the reply...

How much are you asking for it? How much land is included? How much parking space? Grandstand? concessions station? Easy on and off the main road?

I don't believe posting this information is within the forum rules, it is on our website however or I can send you a marketing sheet.

The purpose of the post is to illicit suggestions from a marketing perspective.
Rather than thinking inside or outside of the box, I want to rip up the box and build new one

[jessiesc]

Eric,

Is there any change of use potential as well? How easily can the zoning be changed? Additionally, you may want to get a list of the commercial REALTORS in your area and send them an email regarding the listing....

Yes, very easily in that county.

Already did the Commercial Realtor trip.

I need to contact others outside our area.

Thanks for the response.

[TrimarkProperties]

Jeff's idea sounds very good.