Adwords assistance please

[David Rocci]

Hey guys, I started an adwords campaign and I logged in today to see what's up and it says:

"8 keyword(s) are currently inactive for search.
These keywords are marked in the Status column of the Keywords tab below. Improve their quality through optimization, delete them, or raise the keywords' bids to the minimum bids indicated. (Raising the bids to at least the minimum will activate the keywords.)"

And it says that I need to increase quality or bid $10.00 to activate. -- $10 per click??

Why is google doing this to me? Help!

-dr

[Bigtoe]

Sometimes all you have to do is change the ad. Making the ad match the search term gets the best results.

[RonnieG]

David,

There are lots of tips on improving AdWords in the Pay Per Click forum here. Your keywords, ad text and landing page contents may not all be in sync for those specific keywords.

[David Rocci]

Well, that's definitely not the issue. The adwords I'm using are variations of my name: David Rocci, Dave Rocci, David M. Rocci and so on... and I'm linking people to my personal blog at www.davidrocci.com -- This is my test-run with adwords campaigns so I was trying to keep it low cost to get a feel for the program.

The ads clearly match the search terms:
David M. Rocci - Chicago
Learn more about me; my life,
my blog, resume & accomplishments

So I don't understand why they want me to "increase quality or bid $10.00 to activate"?? Are they just trying to force me into a program that will make them more money? Everything is completely related so I'm lost.

There is a keyword analysis popup that says:
"Ad Showing? NO. This keyword isn't triggering ads to appear on Google or the search network."

Anyone have any other suggestions or ideas?

Thank you!

-dr

[webmaster]

David, I have moved this thread to the PPC forum for you.

[RonnieG]

The low number of searches in Google's historical database is why they price it so high. Unless your name is a very common one, it should come up high enough in organic search results that PPC on your name should not be necessary.

[Bigtoe]

David,

You're not krazy8 are you?

[Joesheikh]

David,
Your keywords, ad text and landing page contents may not all be in sync for those specific keywords.

I totally agree. Making a small change could change everything around. The more relevant the keyword is to your ad and landing page, the lower your minimum bid.

[karicalder]

This is very informative as I will be starting a PPC campaign in the very near future. It seems like it can be a bit of a science when putting a campaign together. I'll be sure to reference this forum for additional information.

Kari Calder
Century 21 Conexus Realty Ltd.
Saskatoon Real Estate

[Bhamhomes]

David - I've used Adword for a couple years now. I would just stick to Google results pages only, and avoid the partner pages. I'm not going to say on here what I budget a month....but trust me it's not much...lol. Just watch your daily limit, and start out at the minium per search term and then walk it up as you get those "# keyword(s) are currently inactive for search", notices. If you manage it right...it will work well for you.