expireds mail campaign

[jerome]

Anybody had any luck with running an Expireds Mail Campaign offering a Very Good USP NOT in conjunction with phone calls?
If so, the number of mailings per prospect and frequency?
And the average number in the Campaign?

Thanx

[DebbieJ]

Remember in marketing that you need to touch the propsect at least 7 times before they remember you and/or take action. Postcards are great as most people will read a postcard. You never know when someone's sitaution will change.

Don't know about your laws, however I have always put a tag line (in small type) something to the effect that if your property is currently listed, this is not a solicitation for your listing. Protects you if the seller lists with another agent and then receives your card.

Hope that helps. Good luck!

[ProJuMp2001]

I had no idea that so many people were on the do not call list, In this case It is not a bad idea to just mail postcards.

[Tsena]

I would contact Borino, he is a member here. He has an expired program that is actually pretty good. I ordered it a while ago and gave it to my agents and they have gained some listings using the program.