IDX on www.jboyerhomes.com

[Calgary Agent]

Does that apply to a MLS which is not providing property addresses or geo-codes?? what is there for the SE bots to latch onto as individual things that are unique??

Don't worry about the (lack of) geocodes / address. SE's love to index listings with community (tract) names, MLS numbers, etc. You'll be amazed how many people search using these terms ....

[Susan Zanzonico]

Jim...though we are competing, I must say go with the custom IDX..

[OCTeam]

You'll be amazed how many people search using these terms ...

I am amazed as well. I wish I had gone custom IDX a lot sooner than I did. One of our sites has almost no top positions for real estate terms that seemingly everyone wants, but it is almost always right there when it is a search term that matches any of the IDX data. Consider if you convert a lead or two as a result to see what your ROI might be. In our case, it was a no-brainer, especially since we now control the parameters and can modify snippets as we need.