On one hand, I think buyers who purchase from large homebuilders are being trained to expect incentives ... upgraded appliances, cash for landscaping, etc.
However, I believe buyers who are purchasing from J6P homeowners see incentives as gimmicks and distractions.
I've got to think that reducing the sales price will move a typical home more quickly than "sweetening" the deal with a car. Unless, like in the example above, the car is something the buyer sees and really wants.
Also, the financing issue becomes sticky as others have noted.

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