IDX registrations

[webmaster]

Scenario: You have a persons email address but no phone number.They registered via your IDX to view property details. They are brand new, and have not saved and favorites or searches.

Question 1: What does your registration (Welcome) email look like, how does it read?

Question 2: What does your secondary communication look like

Question 3+ repeat 2 etc

[Ryan Ward]

I'll bite...

Lead comes in to my email and is filtered with a rule to a "New IDX User" folder.

At this point, I do nothing. Instead, I my drip emails go out to all new users automatically at 2:00 EST every day so a new user gets a response within 24 hours. this is what it looks like:

Subject: Welcome and Thank You

Body:

Hello (firstname),

Thank you for using our website to search homes for sale. Please feel free to use our website as often as you like. If you have any questions about homes that you may have found, please feel free to email us or call us at (404) 630-3187.

Thank you,

Ryan Ward
The Ryan Ward Group
Website
Email
Phone

**************************************************

3 days later at 2:00, they get another email:

Impove Your Search

(firstname),

We offer many solutions to help you refine your search criteria to find the home you are looking for. Here are some tips to get the most out of your search:

Map Search - Once you have found an area, our map search will allow you a birds eye view of homes in the area you have selected.

Subdivision Search - If you know a neighborhood that you are interested in looking at, use this feature to pull up all homes for sale in that subdivision.

Search By School District - If you know a specific school district that you would like to buy your home in, this search will show you all of the available homes for sale within that district.

Our goal is to provide you the easiest and most effective way for you to find your next home. If there is anything that we can do to help, please do not hesitate to call us at (404) 630-3187.

Thank you,

Ryan Ward,
The Ryan Ward Group
Website
Email
Phone: 404.630.3187
Unsubscribe

**************************************************

From then on they get an email once a week something generic like the 2 above for at least 4 months

[eswiger]

I think the drip email is great for later in the relationship if the prospect isn't a fast mover, but feel it is essential for the first few contacts to make the messages real. I have used both response types with 50% greater close rate with a personal email relating to their info. Make the effort to build a online relationship and you will see a much faster return. Buyers now when they are getting an automated response and are visiting several sites in that day. If you can be the first real contact your chances go way up. Determine who is hot and who is not, then start the drip.

[CarlaM]

Visitors get an auto repsonse (appears personal) thanking them for visiting our website, our contact info... same day they visit. I then follow up with another personal email and start a once weekly drip campaign: why choose us, neighborhood info, market area info... always keeping our contact info in front of them.

[Oaklandhomespecialist]

I'm sending a simple, short thank you email reminding them to contact me if they have any questions. Then they go on my monthly newsletter drip which has new articles every month. I know I maybe should be "touching" them more often but that's what I'm doing now.

[Portland Real Estate Guy]

Ryan thanks for sharing. I like your style.

Here's what my first one looks like.

Hi John, I would like to thank you for visiting NWmove.com. I will assume that you are currently in the information gathering stage and have a preference to do your own research at the moment. If however, you do need additional help or information, please know that I will be happy to jump in and assist you. Lastly, in an effort to provide valuable information for those looking to purchase a home, I distribute complimentary real estate articles in some of my emails that are loaded with tips in searching for and finding the right home. If at any time you choose not to receive my emails let me know.



Thanks again for visiting my site and I look forward to assisting you in the future.



Alex Greben
NWmove.com

[Bhamhomes]

Ryan - That's perfect. I get a lot of leads that come through the IdX and wanted to set up something similar for my market. At least this gives me some good ideas for my own market approach. Thanks for starting a great thread Morgan...

[Ron Tarvin]

So do you think the initial frequency matters much? I'm seeing every three days or once a week after the initial welcome email. I've heard a coach say every day they get an email until they buy or remove themselves.

I have a hard time with this subject because I provide quality services and do not want to be the "every agent" on the web and yet, if you don't have some level of persistency and pushiness, then you get NO BUSINESS!

So what frequency is most effective as well as message?

[Ryan Ward]

If you emailed me every day, I would unsubscribe out of principle. I don't care how nice you or the email are. My bet is that I'm not the only one who thinks that way.

I think you are looking for balance. That coach is talking about the internet??? Some of these leads are several months out from buying. I don't see how an email a day does anything but keep the buyers away - from the person sending that many emails.

Why don't you try it that way and report back on your success. That's the only way to know for sure.