PPC copy

[Graeme]

Remember it's not just KW's you can add to the end of the url. Try playing with sub-domains and calls to action.

EG: Get-a-Quote.Insurance.com - Test, test, test

Dynamic KW insertion is for the Lazy Marketer. It's more work to set up a variety of ad creative but worth it in the long run.

Plus when every man and his dog are dynamically inserting the KW into the title your ad will stand out as it's different.

[Pinehurst Real Estate Guy]

I'm leery of 'bumping' this but enough time has passed and I was hoping that this was tested and what the results showed.

bumping: don't know exactly what this means other then REW doesn't like it too much.