Pay per clicks

[lake agent]

Hi Guys
New to SEO and pay per clicks.


My question is, I have been using the starter edition for google PPC, should I change and upgrade to the standard edition? Will this save money by me being in controll of biding on the key words? ex. lake hartwell real estate, lake hartwell property

Or should I forget this all together and hire an SEO person?

[RonnieG]

The standard edition gives you more control and options.

SEO is great for long term results, but if you are a relatively new agent, with a brand new website, or one of the many basic template sites, it can take quite a while before your site starts ranking well. PPC can give you a jump start on generating business quickly. It can also carry you through periods when Google and the other SEs go through their periodic algo changes.

Doing PPC effectively is a science, and also an art, to some extent. Dig through the many threads here for some great tidbits.

[LandWatch.com]

Doing PPC effectively is a science, and also an art, to some extent. Dig through the many threads here for some great tidbits.

Ronnie is correct. PPC is pretty good for a jump start and SEO is better for longterm results.

[rmasse10]

PPC is the ultimate in quick fix...work on PPC and content for your site so that SEO will be your long term goal

good luck

[chane]

Hi Guys
New to SEO and pay per clicks.


My question is, I have been using the starter edition for google PPC, should I change and upgrade to the standard edition? Will this save money by me being in control of biding on the key words? ex. lake hartwell real estate, lake hartwell property

Or should I forget this all together and hire an SEO person?

I highly suggest reading at least 5 books/courses related to Google Adwords before you start using it. The more I read about it, the more mistakes I realize I'm making or have made. It gets quite expensive. You don't need to throw your money away like me and thousands of others have done to learn. There are less expensive ways to learn what works and what doesn't.

The latest and greatest (it's kind of advanced) Adwords read is "How to Dominate Google Adwords". I got it from Frank Kern's blog. Frank is a marketing genius.

If you can't find it, pm me and I'll send it to ya. (It's free, so nothing illegal happening here.)

[CLTMichael]

Excellent advice RonnieG

[rimroll]

i highly suggest doing the training at
http://www.google.com/adwords/learningcenter/

even though in all likelyhood most of the realtors here will never go for the Google Advertising Professional exam ($50)
the learning center is very helpfull and FREE

i highly suggest that you dont read ebooks at all
most of them are less then helpfull or inaccurate

never use starter addition
90% of the campaign i have seen made with it are awful
and akin to throwing money out the window

there is a learning curve to standard addition
but its better to learn before you spend money not after

if you have real estate related adwords questions ask here
http://www.realestatewebmasters.com/pay-per-click.html

if you have general adwords questions ask here
http://www.webmasterworld.com/google_adwords/
2 active members are google employees
the most notable being AdWordsAdvisor
everyone is very helpfull and
the board is extremely well moderated

google also has a support forum
but you are less likely to get a responce (at all) from a google employee or anyone remotely helpfull or inteligent
in addition the forum is very little moderation
i suggest avoiding it at all costs

there is one more forum of note
digital point
i suggest avoiding it at all costs
it is inhabited by scum of the earth

if youd like to learn about adwords from great teachers quickly
there is the google adwords seminars
http://services.google.com/ads_inquiry/awseminars
($250- $50 advertising credit)

[RussReynolds]

I agree with what some of the others have said.

My strategy for my clients is as follows:

1. Research PPC long tail keywords and develop a PPC strategy that maximizes ROI.
2. test and tweak PPC campaign by analyzing what your traffic is doing once it hits your site.
3. Develop short and long term SEO strategy (there are many long-tail terms that you can dominate in less than a week). The key here with much of the long tail traffic is that if it is done right, the traffic will be very targeted.
4. Once SEO ramps up enough, suspend PPC and all of your traffic is free.

[Joelrunner]

Another tip I don't know you'll find in the books, and definitely not in the adwords help section:

Start with exact match only. Broad and Phrase match help you get more traffic, but will also get you less relevant traffic - therefore raising your average CPC.

In addition to keeping costs down, by using exact match only, after running your PPC campaign for a month or so, you can let google tell you what phrases convert the best. Then, instead of competing with everyone else for those high traffic keywords, you can optimize for the long tail phrases that convert 2, 3, or even 5 times better because no one else is optimized for them, and you'll rank nearly instantly!

[rimroll]

remember if you use both exact match and broad match on the same account
to seperate the exact match and broad match terms to differant adgroups

use negative embedded match to insure the terms dont compete
(basically means making all of your exact match terms exact match negatives in your broad match adgroup)
http://www.bgtheory.com/blog/negativ...oogle-adwords/