farm stats./Market Snapshot

[jerome]

Anybody placing Monthly Farm Area Sold Stats. on their Mail Outs/Door Hangers like is afforded by Top Producer's Market Snapshot to add something of value for the HomeOwner/Prospect?

[DenaDavis]

I am about to start a marketing champaign with that but I am not going to use top producers pre-done marketing champaign. Thiers is a decent idea-- but its too expensive and dosnt do enough to brand the team.

You know -- I like it that there would be a fairly good metric to that marketing champaign. The number of people that signed up for market snapshot.

Plus the brand exposure.

I will report back in on how that goes.

[jerome]

I agree about Top Producer's Drip Campaign...and have heard it's alittle limp.

I am going to use Market Snap-Shot on my new Site, Door Hangers for Sellers, and as a Link on my Drip Campaign.

I'll Also let you know how it goes.

[DenaDavis]

So you are using your own door hangers-- right?

[jerome]

Yes, two-sided full color with Strong USPs...10,000 per month delivered by college students, to a Farm of around a 7% Annual Turn-over Rate, pretty good DOM, and mid-price range...away from New Home Developments.

I think I've covered the Bases?

[DenaDavis]

Damn-- Jerome. 10,000 per month. That a huge number. How much does it cost for the hand delivery over the mail? Is it cheaper-- or just more effective.

You seem to have really put some strategy in this.

[jerome]

You're up kinda early for an Austin Realtor Dena!
Also, I just sent you a reply via the Closed E-mail while you were typing on the General Thread...but .10 cents per Hanger gets it done + printing.

I think Door Hangers are Superior to Direct Mail because they are in your face, and mixed in with the other "junk mail".
The cost IS less...so you can afford to Not be able to Target how long someone was lived in their Home (4 + years) which is a nice item with Direct Mail.

I know I'll get afew calls from Residents asking me to "take them off the list", but that comes with the territory.

And regarding putting in some thought, well if you work the Greater Austin Area, and are up against some of the Forward Thinkers here...you've got tune into Forums like this to learn from the Best (I'm one of the Learners here - Not one of the Best).

Nice visiting with you Dena!

[Mark Z]

Right now with the economy the way it is throughout the country the most powerful direct mail pieces are "JUST SOLD", even if you didn't sell the house, you can still get creative saying a house JUST SOLD, and then something to the effect that they could be next, blah, blah blah. Everyone is looking for a realtor that just sold something.

[SLP-NYCT]

We are Not Permitted to show Just Solds or Just Listeds UNLESS we were party to the deal by either representing the Seller or Buyer. So if I represent the Buyer, only then can I send out Just Solds as can the listing agent, but no other agent may do the same.

Not sure what the ruling was based on, but I believe it was proprietary information from the MLS so we were not allowed to use it without written permission from the seller and the buyer unless we actually were involved in the transaction. Our MLS is now quite Strict with this rule.

[DenaDavis]

Well-- you could do like we do in Texas--- average sold price. Average price per sq. ft.

In texas we cant disclose the sold price --even inf we are the listing agent or buyers agent.