Drip Email : HTML or Plain Text?

[metaylor9]

I finally got my new CMS up and running and am ready to seriously revamp my drip email campaign and was wondering if anyone had any thoughts on sending drip email as plain text or html.

Here is what I am thinking so far. In a perfect world, it would be HTML all the way. Links to my site, branding, etc. the benefits go on and on. However, in the real world how many people cannot view email with html? I thought I read somewhere that Outlook 2007 does not support html anymore, is this true?

Any thoughts or ideas are appreciated. Thanks.

[Discover Davis Homes]

I have been doing a combination of html and plain text emails. That way not everything is in plain text for people who can do and like graphics and not every thing has strange formatting for people who can not view html emails.

[satxproperty]

I only read plain text emails ... if anyone sends me an email in html, if there isn't a plaintext included verions, I don't even bother trying and just delete it.

[Lydia]

It seems to me that the text emails get read a lot more. I suspect the HTML emails trip spam filters a lot more frequently.

[metaylor9]

It seems to me that the text emails get read a lot more. I suspect the HTML emails trip spam filters a lot more frequently.

That is kind of what I was thinking, but I think html would convert better. Maybe I will set up a hybrid of text and html like Carolyn and see what happens.

[Ron Tarvin]

I think text as well or at the very least a text version if you are going to use HTML.

[HomeStomper]

i do a lot of email marketing for clients and pretty much always go with text. most email clients nowadays automatically filter out your html images and formatting anyway so your message ends up looking like garbage.

one thing to keep in mind with your text emails is to keep your line-lengths short otherwise they'll stretch all the way across the monitor and prove difficult to read and consume. try breaking your line lengths at about 60 characters so the eye doesn't have to work so hard to read the email.

[Sam Chapman]

What Lydia said - when I send messages to some people and have an html link embedded in anchor text, it bounces consistently. Plein text is the way to go if you want to get through.

[SCP]

I would agree with the majority. All of our emails are Plain Text. It is very unsettling clicking on that HTML email and clicking "Download pictures". Doing so gives me visions of hosting the next major virus outbreak

[richardjbenedetto]

I recently upgraded my backend. So I am new to using the drip email feature. Could someone tell me if there is a way to attach a picture to a drip email? Thanks for the help.