Adwords / analytics class

[Malok]

I am really looking forward to this...I will be at the Ramada BTW.

Eric

Yup, same on both counts.

[RonnieG]

Tentative AdWords / Analytics Session Outline:

Getting Started

• Planning and Website Prep
• Campaign Settings - Suggested Defaults
• Geo Targeting - National vs. Regional
• Analytics Code - REW CMS2 Tools / Tracking
• Conversion Tracking Code - REW Custom
• 5 Min Q&A

Ad Groups

• Ad Components
• Landing Pages - AdWords Optimization vs SEO
• Keywords - Broad / Phrase / Exact
• Bids - Ad Group Default / Keyword
• Negative Keywords - Campaign vs. Ad Group
• Quality Score - Components, Effect on Bids
• 5 Min Q&A

AdWords Statistics and Tuning

• Understanding AdWords Stats
• Bid Tuning Strategies
• Conversion Tracking and ROI
• 5 Min Q&A

Google Analytics

• Basic Analytics Stats
• Analytics for AdWords
• Keyword Tuning
• Benchmarking

Final Q&A - Remaining available time

I will be available between sessions for any additional questions, and will also answer questions after the Conference in this forum.

Suggestions for additional topics for this session?

[RonnieG]

My presentation slides are all ready and all travel details confirmed!

I have room for one more rider in my rental car from Vancouver airport to the ferry Monday, leaving airport about 2pm.

I have room for two returning on the Thursday 8:30am ferry back to Vancouver, and we should be back at the airport no later than 11am.

PM me if interested in either slot.

[Malok]

I have room for one more rider in my rental car from Vancouver airport to the ferry Monday, leaving airport about 2pm.

Which of the 2 ferries are you taking? Horseshoe Bay -> Departure Bay or Tsawwassen -> Duke Point.

Eric and I are catching the 3:10 pm Ferry on Monday: Horseshoe Bay -> Departure Bay.

[gregharaksin]

I read your class outline. I'm really bummed I can't be there. Hopefully I can pick up tidbits of info after the conference.

Greg Haraksin
Homes near Hermosa Elementary, Fullerton

[RonnieG]

Which of the 2 ferries are you taking? Horseshoe Bay -> Departure Bay or Tsawwassen -> Duke Point.

Eric and I are catching the 3:10 pm Ferry on Monday: Horseshoe Bay -> Departure Bay.

OCTeam (Drew) and u2man (Tim) and I are on the 5:20 Horseshoe Bay ferry. Our flights arrive too late to get through customs, drive an hour to the ferry terminal and arrive 30-45 minutes before departure, as their check-in policy requires.