I like the changes. Do you do it more for branding or do you get calls while you're on the road from other people in traffic?
I like the changes. Do you do it more for branding or do you get calls while you're on the road from other people in traffic?
I'm starting to see these in my area -- washington dc metro. Seems to work because it's catching my attention!
A real estate company in the UK, that I worked with in the past, used liveried Smart Cars and Minis. They were really just a branding tool, and the agents would use them for meeting buyers, sellers etc. In effect, they are mobile advertisements.
The whole campaign was extremely successful, and they even use an image of one of the branded vehicles on their website, which further enhanced their visibility.
http://jdg.co.uk/index.php?page=home
I don't know if I would wrap my car. I would feel like I was in an ice cream truck.
Some people don't want to announce to the community that the realtor is at their door. If you have a second car...ok.
Greg Haraksin, Prudential CA Realty.
Serving buyers and sellers of Yorba Linda Homes, Fullerton Homes, Brea Homes, and North Orange County, CA .
I agree with Greg that some sellers may not want this and that was a concern when I first did the tailgate and rear window of my truck a few yeras back. I only had one person in 3 or 4 years ask that I drive something else over as they did not want the neighbors to know. I recently did my entire truck now and have received a couple calls off of it already for appointments. The way I look at any type of print advertising is there is not "one way" to please everyone and everyone won't like everything so do what you feel good about.
Derrick Monroe
Realtor - Owner - 612-282-7653
The Derrick Monroe Group
Minneapolis Real Estate
Minnesota Real Estate
Rockford MN Real Estate
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