Selecting homeowners for card mailing lists

[mikey]

I have a farm list provided by escrow. I am removing corporations, attorneys, accountants, trusts and real estate companies from the list, figuring they would already have someone in mind should they decide to list.

Would you agree with me or do you think I should keep the other entities (except for real estate companies) on the list?

Thanks, Mike

[FairwayandIsle]

I would keep them, you never know what could happen.

[Bigtoe]

I like to remove anybody who bought after 2003. Concentrate on those with enough equity to compete in this market.

[Susan Zanzonico]

I have a farm list provided by escrow. I am removing corporations, attorneys, accountants, trusts and real estate companies from the list, figuring they would already have someone in mind should they decide to list.

Would you agree with me or do you think I should keep the other entities (except for real estate companies) on the list?

Thanks, Mike

Mike, I don't think I'd send them mailings as frequent as past clients, friends, etc., but you might want to hit them up with something a few times a year because...I agree, you never know.

[mikey]

I would keep them, you never know what could happen.

These are larger sized postcards and cost 80 cents each to mail, therefore I want to trim the list and try to get the most bang for the buck.

Thank you all for the suggestions.