I should have mentioned this...along with the "Yes, you can measure the effectiveness of your marketing based on the increase in traffic to certain pages."
Here's an example: With my most recent client I've been able to increase her site traffic (from 20,000 page views to over 26,000) in less than 40 days.
With some targeted marketing I've also been able to increase the traffic for a specific page she wanted to promote to increase revenue.
This is all measured through GA and her website host.
Hope that helps.

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