Great Ad Copy or Photo

[SLP-NYCT]

Ever see a listing you had to laugh at or shake your head at? Post your favorites (not) here:

I start Tell me whats wrong with this ad copy.

House in mint condition inside and out. Modern layout w/mbr suite on opposite end of house. Light bright and airy. Family room with sliders to patio. Septic pumped in fall of 2008.Possible mother/daughter. Nothing to do but move in.

[SLP-NYCT]

Got another:

Listing #2736571
$188,000 (LP)
$1,745,000 (SP)
Price/SqFt: 2,043.33
SP % LP: 928.19

Whats better is to see the house: Click Here

[satxproperty]

Got another:

Listing #2736571
$188,000 (LP)
$1,745,000 (SP)
Price/SqFt: 2,043.33
SP % LP: 928.19

Whats better is to see the house: Click Here

Good one Larry... at that price, did the seller pay the buiyer's closing costs?

[stevetrang]

I'd definitely use that agent again. You can't do any better than 10x.

[geraldconnor]

This was written by Rod Macdonald...

As a long-time copywriter, I have learned to write the way people talk. I try to keep things simple and direct. Short and sweet. Because the last thing I want to do is lose a reader.

But every now and again I have a client who says I can't start a sentence with and. When that happens, I remind them advertising copy focuses on how we talk and think in our heads. It has to lead consumers. With commas, to make them pause. Fragments to make them think. And copy that talks like they do.

What would John F. Kennedy's famous line be if it didn't start with and?

"And so, my fellow Americans: ask not what your country can do for you — ask what you can do for your country."

And now a word from our sponsors...

Copywriting is supposed to be conversational. We speak to the customer the way they speak. The way they would tell their friends about a product. Even if that means going against traditional rules of English.

Fragments make us pause. Reflect on what's just been said. They add a touch of style and drama. Shorter sentences in general lend themselves to pauses and breaks. Right? Right.

Contractions can be used in informal writing or where space is limited (like ads) and when the writer is striving for an easy, colloquial tone.

The one rule is that there are no rules. Ad copy isn't an exact science. It just needs to be simple. And direct ;-)

[scottiegrace]

We recently had a home listed in our area for $1 and all offers were to be sealed and post dated and all of them would be presented at once. Needless to say the seller is still living there a year later.