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Thread: LECs do work - here's the proof

  1. #1
    Join Date
    Sep 2005
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    Houston, TX
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    Default LECs do work - here's the proof

    Many of you know I went live with my LEC on April 2nd. A month has gone by and I had a chance to sit down and look at the numbers.

    In this initial month, keep in mind that my old site was getting updated and indexed with new pages from the LEC site. The IDX was also getting spidered, and with a true integrated IDX, I was able to accurately track things like bounce rates and time spent on the page.

    Below you'll find the increase, and decrease, in key analytics for my website. I don't go into detail on the actual numbers, but the percentages of increase should prove to be a good idea of how well the LECs perform only after a month.

    Traffic
    Unique Visitor Traffic - up 17.54% (overall visitors up 34.72% to date)
    Pageviews - up 427.1% (wow)
    Average Pageviews - up 312.84%
    Time on Site - up 240.54%
    Bounce Rate - down 6.16% (lower the better)

    Conversion Rates
    Unique Visitor to Registration - 9.54% (goal is 10% - using forced registration to view property details)
    Leads Leaving Phones Vs. Not - 30% Leaving Valid Phone

    I'll be honest - I have not had a hot lead that was put into a contract right away just yet. We're really busy dealing with the mass influx of leads and working on our systems to follow up with them all. It's a great problem to have.

    If you had a doubt in your mind about investing in a LEC, would you feel that it's been answered?
    Last edited by RESteve; 05-21-2009 at 06:34 PM.
    Steve Castaneda

    I sell Houston homes and write at this blog dedicated to Real Estate Technology for agents. I originally created this Houston Real Estate site and switched to REW - awesome decision.

  2. #2

    Default Re: LECs do work - here's the proof

    Thanks for the update Steve.

    You're in a highly competitive market and glad your numbers are moving in the right direction.

    Congratulations.
    Panama City Homes for Sale, Panama City Real Estate and Panama City Beach Condos

    The Panama City Real Estate Team at Keller Williams Success Realty - Your source for Panama City real estate sales, services and information. For additional information on Panama City and Panama City Beach Real Estate, contact me or visit our website.

  3. #3
    Join Date
    Oct 2007
    Location
    Calgary, Alberta
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    866

    Default Re: LECs do work - here's the proof

    Those are some good numbers Steve.

  4. #4
    Join Date
    Dec 2008
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    Oakland,Ca
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    Default Re: LECs do work - here's the proof

    Wow those are some great results. I've always spoke highly of the LECs and I think that those numbers speak for themselves. My bounce rate is much higher that that right now, yours is incredible. Maybe they are looking at my photo and fleeing!
    Great Oakland Real Estate Information. Search the MLS for Oakland homes and condos. Berkeley, Piedmont and Alameda too!

    Oakland Real Estate | Piedmont Real Estate | Alameda Real Estate

  5. #5
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    Default Re: LECs do work - here's the proof

    Quote Originally Posted by OaklandHomes View Post
    My bounce rate is much higher that that right now, yours is incredible. Maybe they are looking at my photo and fleeing!
    Sorry to mislead you! I actually meant that my bounce rate was down 6%; not that that was my actual bounce rate. I don't share my actual numbers on the forums for competition reasons.
    Steve Castaneda

    I sell Houston homes and write at this blog dedicated to Real Estate Technology for agents. I originally created this Houston Real Estate site and switched to REW - awesome decision.

  6. #6
    Join Date
    Dec 2008
    Location
    Oakland,Ca
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    Default Re: LECs do work - here's the proof

    Quote Originally Posted by RESteve View Post
    Sorry to mislead you! I actually meant that my bounce rate was down 6%; not that that was my actual bounce rate. I don't share my actual numbers on the forums for competition reasons.
    Ok I feel better now, I guess I'm not as ugly as I thought!
    Great Oakland Real Estate Information. Search the MLS for Oakland homes and condos. Berkeley, Piedmont and Alameda too!

    Oakland Real Estate | Piedmont Real Estate | Alameda Real Estate

  7. #7
    Join Date
    Sep 2008
    Location
    Columbia, SC & Augusta, GA
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    Default Re: LECs do work - here's the proof

    Quote Originally Posted by RESteve View Post
    Traffic
    Unique Visitor Traffic - up 17.54% (overall visitors up 34.72% to date)
    Pageviews - up 427.1% (wow)
    Average Pageviews - up 312.84%
    Time on Site - up 240.54%
    Bounce Rate - down 6.16% (lower the better)
    You would know better than me, but for curiosity's sake... Would some of those better numbers be from spider-able/trackable IDX pages?
    Augusta, GA real estate investor

    Augusta, GA l Augusta Investing

  8. #8
    Join Date
    Sep 2005
    Location
    Houston, TX
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    Default Re: LECs do work - here's the proof

    Quote Originally Posted by AugustaREGroup View Post
    You would know better than me, but for curiosity's sake... Would some of those better numbers be from spider-able/trackable IDX pages?
    When you are framing in a IDX solution, I think the bounce rates and pageviews end up being really off. That was my experience, at least.

    The time on the site would be accurate regardless, however. The fact that people are spending 240% more time on the site is astonishing!
    Steve Castaneda

    I sell Houston homes and write at this blog dedicated to Real Estate Technology for agents. I originally created this Houston Real Estate site and switched to REW - awesome decision.

  9. #9
    Join Date
    Aug 2007
    Location
    San Diego, Ca
    Posts
    933

    Default Re: LECs do work - here's the proof

    Those are great numbers Steve. I've been meaning to upgrade my site to a LEC. My goal is by the end of the year. Great job.
    Paul Caparas
    Broker Associate, Realtor
    Weichert Realtors Elite

    San Diego Homes For Sale
    Scripps Ranch Real Estate
    Mira Mesa Real Estate

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