Link Exchange on Blogroll

[Phoenix Real Estate Guy]

They don't seem to be penalized at all!

Yet...

One of the beauties of a blog is that if you write compelling content, other people will naturally (and deeply) link to you. That is FAR better than reciprocal links.

Link OUT liberally to others. That's hard to do, but I can assure you it will get you "on the radar" of other real estate bloggers, some of which at some point will link back to you.

I used to have a blogroll. I got too many requests from people to be added to it so I dumped it over two years ago.

[scottiegrace]

Yet...

One of the beauties of a blog is that if you write compelling content, other people will naturally (and deeply) link to you. That is FAR better than reciprocal links.

Link OUT liberally to others. That's hard to do, but I can assure you it will get you "on the radar" of other real estate bloggers, some of which at some point will link back to you.

I used to have a blogroll. I got too many requests from people to be added to it so I dumped it over two years ago.

That's a great point Jay. I have a link to your blog on mine as I am an avid reader and I think you have a ton of great stuff that your readers can learn from.

[AnnAnderson1015]

What about three way blog roll linking? I can do some if there's positive advantage to it.

[jamesww]

Three way links are easily detected. The answer is don't take part in linking schemes at all. If you do what Jay suggests you will not have any reason to take part in underhanded activities.

[bogart]

Yet...

One of the beauties of a blog is that if you write compelling content, other people will naturally (and deeply) link to you. That is FAR better than reciprocal links.

Link OUT liberally to others. That's hard to do, but I can assure you it will get you "on the radar" of other real estate bloggers, some of which at some point will link back to you.

I used to have a blogroll. I got too many requests from people to be added to it so I dumped it over two years ago.

I've been thinking along the same lines. The time is much better spent on content creation. There's too many downside to trading links:
1) Link exchanges are very time consuming.
2) The majority of the exchanges provide no traffic nor value.
3) Risk of penalty for running a link scheme.
4) Reciprocal links degrade fast. Many link partners will remove the backlink after a few weeks.

[Dennis Pease]

Link OUT liberally to others. That's hard to do, but I can assure you it will get you "on the radar" of other real estate bloggers, some of which at some point will link back to you.

This is so true and I believe Jay would agree that rather than a blogroll, it is more important to include those links to other blogger's in your content.