Customer Personas

[RickDuranddotCom]

Hi guys,

I was interested in learning which customer persona you find yourself developing your content for, which do you seem to convert easier/more difficult or do you focus on any period?

In my particular case, I do not have any historical data to analyze. (I am several months into my five year plan)

I am learning quite a bit just by participating in this forum. Which I am thankful for by the way...

Any feedback is appreciated.

Thank you.

[escapeso]

I try and develop content that is applicable across the board. But I guess it would make sense to appeal to certain types of consumers on subpages (suburbs vs condos)

[RickDuranddotCom]

Hi escapeso,

I wasn't sure if others considered this to be of value or not, or if they had tried it yet. Thank you for your input I appreciate it.

Another great way to test personas would be through SEM campaigns. Has anyone traveled down this particular path as of yet?

Thank you,

[First Time Home Buyers]

When you say "Personas" do you mean behavior/personality tests, etc?

If so, the DISC profile is a good one to familiarize yourself with.

I write like I write on my blog. I guess trying to attract the most people possible, so I try not to bee very dramatic or limiting. I do like analyzing numbers, so I will do that every now and then.

[RickDuranddotCom]

Hello Steve,

Yes, I was referring to personality types. Thank you for your DISC profile suggestion. I believe that there is great potential in developing campaigns which are segmented via personas... If developed properly (proposition testing included), this approach could increase conversions dramatically.

Just my opinion...