You can get high rankings and increase web traffic to your site by doing the following steps:
1- Keep your website simple with few graphical images and programs like Java, Flash, etc. (if required) These programs can increase the site loading time.
2- Search what keywords people use most often on search engines related to your products or services & then use these keywords as text in the design to increase website traffic.
3- Don't forget to add relevant Title tags & Meta tags for all of your webpages.
4- Don't use Frames on your site as SEs can not crawl the content in frame/ iframe
5- Don't forget to add HTML & XML sitemap on your website
6- When finished with a page, run a spell checking program and then compress the html code.
7- Try to make URLs static..SEs might ignore very dynamic URLs
8- Try to use important kws in URL itself..But don't stuff
9- Always check browser compatibility of your website in different browsers
10- Don't forget to add Image tags (Alt Tags) for all images
11- Always create customized 404 error page
12- Take care of the broken links on the website

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