Re: How much is too much?
I say buy a decent domain + hosting right away, start building content (Even if you dont know how to publish it to the web) Then once you have some decent content send a nice PM to webmaster (Oh thats me lol) and I will build you a half hour, SEO friendly frame to stick it in (This doesnt include graphics but MEH its free! Lol) Once you ahve played around with the site I build for you (Remembering to come here and ask lots of questions) you can move onto link building (Again come here for advice) and then once you have made some $ in the market, and understand a little more about converting leads etc, come back and hire a professional ( I suggest webmaster I hear he's GREAT) and spend a buttload of $ getting a top notch site that will convert like you wouldnt believe.
Baby steps = big rewards
Starting LEC 7 soon but it won't be called LEC 7 - LEC 2012 coming soon!