Take a bit of time with insights and compare against a known high performer, you'll then see which can deliver the most traffic and which you may want to optimize for. Keep in mind the numbers they provide a relative and not actual quantities of searches, when you use a phrase that you know you can compare to others. I use "Redding Real Estate" as a benchmark and have been surprised by some of the results for phrases I would never use but obviously many others do.
Good Luck!![]()

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