Most everyone talks about Google and Page Rank and Google Backlinks and such... what about Yahoo?
What to do to get higher placement on keyword search results? Does Yahoo look at the same things as Google?
Or how is rank or popularity or whatever tracked, established, counted and maintained with Yahoo?
Thanks

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Seems like most of their top results are sites using old school tricks----doorway pages, cloaking, hidden text, etc. When we had great ranking on yahoo we received a fraction of the traffic that we got from google, and we had the same ranking/keyword for both se's. 
