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Thread: Suggestions on kind of a novel marketing concept....

  1. #1
    Join Date
    May 2004
    Posts
    55

    Default Suggestions on kind of a novel marketing concept....

    Trying to break the mold a bit...

    Just launched a second website for a client. This website is strictly designed to (hopefully) get listings. Nothing else. Not geared toward buyers at all, does not offer MLS listings, town information, school information, etc.

    It is specifically only to sell customers who are thinking of selling their home on using THIS agent because his marketing and internet skills are superior, and therefore the property will get sold faster and for a higher price.

    Having searched the internet, I have never found a site quite focused like this. This could be a great source of leads... or a big fat dud!

    He's promoting it with two full page advertisements a week apart in the local newspaper, so it's being promoted in a BIG way (obviously)... again, trying to break the mold a bit. The ad will not feature any listings, photos of houses, 'get a free CMA' or all the other standard and typical realtor ad copy.... but will simply compliment and promote this new website and the whole 'list with me because I can market it better' concept.

    Obviously, most realtors WANT to list homes... and for many, getting listings is the most difficult part.

    As the market begins to slow down, properties take longer to sell, etc., we're trying to plant some seeds now...

    Suggestions? Good idea? Bad idea? Are we nuts? This is the site: I Sold This House.com
    Last edited by ResaleBroker; 11-12-2005 at 09:33 PM.

  2. #2
    Join Date
    Jun 2004
    Location
    Arizona, USA
    Posts
    4,838

    Default Re: Suggestions on kind of a novel marketing concept....

    I Love the Concept!

    Chant: "I will not build more sites. I will not build more sites. I will not build more sites."
    Last edited by ResaleBroker; 09-07-2004 at 07:52 PM.
    Used Mobile Homes For Sale
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    SalesPractice.com -The Definitive Source for Sales Education on the Internet. - Sales Training

  3. #3
    Join Date
    Sep 2004
    Location
    Austin, Texas
    Posts
    25

    Default Re: Suggestions on kind of a novel marketing concept....

    On your pull downs, blue on red are difficult to read if you are color blind or your screen is dark.

    Include a page that shows the actual article showing the 80% fact.

    You have a yellow window in the middle of http://www.isoldthishouse.com/searchengines.html
    exchange the date of the email with initials of sender, otherwise you date your site.

    On your rank pages, I conducted a search using Nashua Real estate and you were # 5 inrankings not #1. Page is too long, can you keep it to one page without scrolling?

    I didn't see the permission statement to use the cartoon on your FSBO page.

    Your keywords do not appear more than 4 times each in your home page.

    You should not duplicate 'Nashua' more than twice in the keyword meta.

    You have many Images missing ALT keywords.

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