SOME AD WORDS & PHRASES TO AVOID

[SanDiego]

I just came back from a wonderful E&O Presentation where the speaker suggested a few advertising words to use and NOT TO USE to kind of stay out of harms way (lawsuits and misrepresentation!) I figured I'd post them just FYI.....

I know some of you have been doing RE for YEARS, but it never hurts to be extra careful or articulate....especially these days!


REAL ESTATE ADVERTISING WORD LIST (TO USE)


ABUNDANT, APPEALING, ATTRACTIVE, BEAUTIFUL,

BRIGHT, CHARMING, CHEERY, CHOICE,

CLASSIC, COUNTRY, COZY, CUTE,

DELIGHTFUL, DISTINCTIVE, DRAMATIC, ELEGANT,

ENCHANTING, EXQUISITE, FABULOUS, FANTASTIC,

FRESH, GLEAMING, GORGEOUS, GRACIOUS,

GRAND, GREAT, HANDSOME, IMPRESSIVE,

INTIMATE, LAVISH, LIGHT, LOVELY,

LUXURIOUS, MODERN, NICE, OPEN,

ORNATE, PRETTY, PRIME QUALITY,

RAMBLING, REMARKABLE, ROMANTIC, SENSATIONAL,

SHARP, SPECIAL, SPARKLING, SPECTACULAR,

STUNNING, SUNNY, SUPER, SWEEPING,

TERRIFIC, UPGRADED, VERSATILE, VIBRANT,



…AND SOME AD WORDS & PHRASES TO AVOID:

QUIET, SAFE, FLAT LOT, “HIS & HER”,

QUALITY CONSTRUCTION, ROOM TO EXPAND,

GOOD INVESTMENT, BUILT TO CODE,

READY FOR POOL, NEAR CHURCH, TEMPLE, ETC.


I think you get the drift.... This is from a California viewpoint; international and other states might be better or worst... right?

[Arizona Home]

Thanks,

Good piece of info.