Requiring registration or not... Thats the question.

[Micheal Pannell Realtor]

Randy, with a work order you can do anything

[satxproperty]

Randy, with a work order you can do anything

Yea, I know... I already have a list of 7 tasks

[Daniel Beer]

Stop thinking about it. Just force the reg. only way to go.

[phake]

I went on vacation recently and decided to turn off forced registration for a few days to see the impact and determine if it was still the way to go.

We normally have between 15 and 25 registrations a day with forced registrations after 3 property views.

With registration turned off we had approximately 2 to 3 a day.

It is now turned back on and will never be turned off again.

-Pat

[Daniel Beer]

I went on vacation recently and decided to turn off forced registration for a few days to see the impact and determine if it was still the way to go.

We normally have between 15 and 25 registrations a day with forced registrations after 3 property views.

With registration turned off we had approximately 2 to 3 a day.

It is now turned back on and will never be turned off again.

-Pat

Did you notice a higher degree of quality with those three leads?

[phake]

No,

I would classify the leads we did get as being average. Not better or worse, just less.

Obviously, we receive more fake registrations when forcing registration, but in total, we also generate 5 to 6 times the number of average registrations.

Bottom line, there is a reason sales people at car lots and electrnics stores and just about every other high dollar store are trained to ask customers if they have any questions or if they would like any help with "X".

Most consumers won't ask on their own.

Forcing registration allows us to ask.

When you leave it up to them to contact you, it is like having an empty store with a clerk at the front.

It simply does not work as well.

-Pat

[Cheryl Marcum]

It like the old phrase that says: You don't know until you ask... People are more than willing to give you their information and they do it time and time again "if you ask". If you don't it is just opportunity lost. If they don't want to give you their information by the way - they make up false stuff - bad emails and phone numbers - and so be it - they weren't your clients anyway. But the good by far out weighs the bad - so don't be afraid to "ask for the order".