I just ran a Yahoo search (http://search.yahoo.com/search?p=hil...kt1&fl=0&x=wrt) and was very surprised at what I saw on the top fold of the page.
Instead of the traditional Yahoo banner their is now a frame containing the actual web site of a featured advertiser! Talk about a way to get your PPC ad noticed.

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, must be testing that on some data centers, but not all of them. If that starts it will be a big boost to the PPC users and make the natural results less important. Not a good sign IMO.
