Top Competitive Word, yet no traffic?

[fisher318]

Hello,

In my opinion, I have put my time in, I have fought the fight, and now I have a #3 placement on Yahoo for "California Mortgage Brokers". Wordtracker says that it averages 30 searches per day. I have not received one visitor through that keyword term yet. Only been there for a couple of days, but I would expect to at least have seen some visitors by now. Does anyone have any insight for this?

[SEO Jason]

I would hang in there, you should start to see some visitors. One thing you might be running into is 30 searches a day is not a lot searches. Actually it's a very small number, one that many people would find too small to target. "Mobile Home Mortgage California" gets more searches a day then your keywords do.

Besides that I don't really notice a problem with your listing or description. I think it just may be that with that few of searches on the keywords per day it could be that for some reason people type that looking for something else, such as california mortgage brokers laws, or there looking for the website of a certain broker. But I think you should start getting some visitors from it, have a little patience, but I also think that you aren't targetting the best keywords. How about just California Mortgage or if you really want to do something that gets searches, and you have time to put in a lot of work, start targetting mortgages, mortgage rates, mortgage, mortgage calculators, mortgage leads, current mortgage rates, etc. they get a lot more searches.

[webmaster]

You also have to realize a #3 listing in yahoo is really a #6 or #7 listing because you are buried below overture sponsored ads. Also give yourself a 1% clickthrough rate for your postiiton and look at 30 searches (Which is not just yahoo but the entire overture network combined) so say yahoo is 40% of that netword then you have .01*.4*30 that works out to .12 clicks per day, not a great return.

Jason is right if you are going to target msn / yahoo you need higher traffic terms.
I am #1 for
SEO
SEO Company
SEO Services
blah blah blah (Add any seo term you want) in both msn and yahoo and still that traffic is less then 20% of my google traffic with similar rankings, the volume on small margin terms just isnt there

[SanDiego]

Um.. no, sorry Morgan, I looked up 'SEO speedwagon' for your seo band and um... you weren't there...

[ColumbusOnline]

One thing to consider also is who is above you. If the websites ranked above you are horrible, no content, and the people won't want to stay, then they will move onto the next website on the search results. So maybe the #1 and #2 have such good content, that they have no reason to go to #3. That just means you have to beat out #1 and #2 to get looked at first. Then hope you have your website set up to capture the lead.

[randfish]

Fisher,

I'd work on getting to #1 at Yahoo! & MSN. It shouldn't be too much more of a push from #3. I get more than the number of visitors per day Overture says is possible from a term I'm number 1 for @ Yahoo!, so either the Overture stats are off, or something else is funny.

Best of luck to you.

[kyle422]

Nice tools in your signature Randfish. Glad I checked them out.

[kensmith]

Remember out of the 30 searches per day one of them is probably you . 30 is a very small number and out of the 30 some are mortgage brokers checking their rankings so the .12 clicks per day is even off IMO.

Keep working and find more terms as you will never make a living off of the 30 searches a day that your one term pulls. I am page one in Yahoo and MSN for at least 100 search terms and that isn't even enough IMO. Good luck!

[leandro]

Plus: Wordtracker is highly unreliable tool.

[fisher318]

What do you base that statement off of? How can you know it is unreliable? Do you know of any intelligent way other than that to decide on which keywords are the best to target a website's marketing for?