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Thread: Budget question

  1. #1
    Join Date
    Mar 2005
    Location
    Jupiter, Florida
    Posts
    753

    Default Budget question

    Curious how others split their budget between internet marketing (including SEO), newspaper advertising, and other print media like magazines and mailings.

    Personally, I promote listings in the paper on a limited basis (just enough to keep clients happy) - I haven't used magazines yet, and I stopped my efforts with mailing to my farm area before it showed any return.

    Looking at where I want to allocate my budget this year.

    Thanks in advance for sharing!
    David Abernathy
    Business Manager, Realtor
    Waterfront Properties & Club Communities

    See the finest luxury communities in Palm Beach County. Visit our Palm Beach real estate website, For local information about Admirals Cove & Jupiter real estate contact us at 561-628-0128

  2. #2
    Join Date
    Feb 2006
    Posts
    5

    Default Re: Budget question

    We spend 75% to buy leads on internet and 25% on print media . as leads on internet can be effectively tracked and you can pay for only valid leads it makes internet best option to spend and gather leads for real estate

  3. #3
    Join Date
    Apr 2004
    Location
    Scottsdale
    Posts
    192

    Default Re: Budget question

    I read somewhere that Realtors spend 11 billion dollars on advertising. They only spend 11% of that for online advertsing. My ratio is 75% online and 25% in print mostly on stamps and postcards
    Last edited by 2savvy; 03-02-2006 at 11:33 PM. Reason: oops

  4. #4
    Join Date
    Apr 2004
    Location
    Nanaimo
    Posts
    15,992

    Default Re: Budget question

    Stamps? Interesting, I havent heard of this, what kind of stamps are you doing Savvy?
    Starting LEC 7 soon but it won't be called LEC 7 - LEC 2012 coming soon!

  5. #5
    Join Date
    Oct 2004
    Location
    Florida
    Posts
    895

    Default Re: Budget question


    Stamps? Interesting, I havent heard of this, what kind of stamps are you doing Savvy?
    I think he meant paying for postage to send out the post cards!!!!!
    (lol)

  6. #6
    Join Date
    Apr 2004
    Location
    Nanaimo
    Posts
    15,992

    Default Re: Budget question

    Oh lol that is funny, I thought he meant he created some sort of funky custom stamp or something hehe gimme a break im canadian.
    Starting LEC 7 soon but it won't be called LEC 7 - LEC 2012 coming soon!

  7. #7
    Join Date
    Oct 2004
    Location
    Florida
    Posts
    895

    Default Re: Budget question

    It is funny.... I laughed for quite a bit....
    So now you are using the I'm Canadian excuse!!!

  8. #8
    Join Date
    Apr 2004
    Location
    Scottsdale
    Posts
    192

    Default Re: Budget question

    LOL I just read the post again.

    Yea I meant to say my biggest non Internet expenses are on mailers.

    I bust out my stamp collection and use $100.00 stamps lol

    must be a Currency Converter thing?!?

    Thanks for the Laugh!!!!

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