I've got this theory, and was wondering what others think of it. I am struggling to understand why some sites have been hit by Penguin, and others which seem prime candidates for what it is supposed to be the target, have come through apparently unscathed.
So this post is specifically on that subject, and not on the effects of or the recovery from Penguin.
What started me on my chain of thought was that when I erroneously submitted for reconsideration after the update, I received a standard reply to the effect that as Google did not detect any manual penalties to my site, there was nothing to reconsider.
What if a similar approach is taken when Penguin is run?
I don't know the mechanics of how algorithms work so maybe my idea just couldn't happen, but here it is anyway.
Say that when Penguin is applied, it first looks for a certain set of signals. If it doesn't find them it just moves on, but if it does then this pulls the lever which opens the bomb doors to a full blast of Penguin.
In all likelihood this would involve a number of signals and the presence of a certain number of them or some kind of score for them. But to simplify things, for the sake of arguement and example, let's say there was just one, and it was the page title.
If this were crammed with keywords and overtly spammy, Penguin would want to look further. But If it was in order, it would bypass further investigation.
If this were the case, then sites which either happened or didn't happen to have any problems with these key signals, would be either pulled apart or left alone. What do you think please?

Reply With Quote


