High Response Emails

[Daniel Beer]

Is anyone willing to share the best emails that they send out to leads that get the highest response rates? I am in the process of building out a number of emails to more efficiently get them out to leads for follow up and conversion. What is working for you?

[realatrends]

I get zero response from my follow up emails as well. I usually ask if they need assistance with their home search or if they would like me to change their criteria. I guess it's a lot of testing what works and would like to know as well what is working for others.

[sam@bcre.com]

Tom Ferry teaches some great tips for auto responders to emails. If you get a chance to visit his seminar you will learn specific language for this. It's always best though to call the leads though. Keep your emails short and sweet and ask them if they prefer to communicate via phone or email.

[dlvancity]

subject line:
You're Invited!
Join us won't you?
(your area) new construction home tour! (you can insert whatever type of homes you're touring)

Hey,

This Saturday starting at 10 AM we're going to be doing a tour of 4 (your area) new construction homes (or whatever homes you're touring)

If you're interested just reply back or call or text me at (your number)...

When you do I'll let you know where the tour starts and get you more details.

Talk soon,

Your Name

PS. The tour should only take a couple hours so if you (or your significant other) is a college football junkie you should be back in plenty of time to catch the games.

[dlvancity]

Subject Line:
Will you let me know when you get this?

Body:
I have been trying to get a hold of you. Do I have the correct email address? Are thinking about buying real estate in (your area)?

Your Name

[First Time Home Buyers]

I have also heard people sending video emails (i.e. eyejot, jing, etc) to get a better reply.

I have tried with limited success.

Maybe a line about "I'm a real person, just checking to see if you are too" or something like that?

You may also want to try some variation of the "reply requested" that some folks above have suggested. Even if they reply with "no thanks, unsubscribe" at least you have eliminated a time-wasting lead from your database.


While the traditional "web lead" can be a good source of gaining clients, I would also suggest pouring more of your energy and time into keeping in touch with your past clients and friends/family around you. Referral leads are so much easier and nicer to work with, because that already have a level of trust and confidence in you, rather than you having to "Sell" yourself to a brand new contact.

[NaplesHomes]

Out of the various e-mail campaigns i've tested, my most effective e-mail campaign had the both the shortest subject line and least amount of content. Most people are busy and generally don't have time to read long emails. I think the most important thing is that your email sounds genuine and shows that you're interested in learning about their specific needs.

[sam@bcre.com]

Good point Ryan. Short and to the point does seem to get the best responses.

[JohnWoodward]

If you are talking about leads generated from the net, I can't think of a better way than to call.... I guess that goes back to my days of going through Floyd Wickman's Sweathogs program. Email alone won't work. As far as emails, sending property updates specific to their needs will get looked at if they are "real" buyers. Still, no substitute for a phone call. I never push properties but push making sure the site is working, are they liking the email updates... For me, it removes their defenses. I let them bring up real estate which they usually do. I really think you need to do both if you have both.

[gerrigale]

I am wondering what is the percentage or conversion rate of clients who sign up for receiving new home listings through email and actually turning into a viable client, if they do not give a phone number? My conversion rate is pretty bad unless I get a phone number. Usually the load down my database. Any more experienced guys out there have an answer to this. Maybe I am doing something wrong but it seems to me that the clients who are ready to get in your car and actually buy real estate , leave a phone number and calling is the best way to build a relationship. Sorry I did not answer your question here. Constant contact has a real estate email program for realtors- $15 a month - looks good to me but I have not used it yet.